Havas names Raphaël de Andréis as inaugural Chief Strategy Officer

Paris, France – Havas has created the new role of Chief Strategy Officer, appointing Raphaël de Andréis to strengthen the group’s strategic direction as it advances its client-centric and AI-enabled transformation.

De Andréis will continue serving as CEO of Western Europe while taking on the new global position. 

Reporting directly to Chairman and CEO Yannick Bolloré, he will work closely with leaders across Havas’ Creative, Media, Health, and Content at Scale networks to shape global strategy, guide the group’s brand portfolio, and strengthen collaboration across Havas Villages.

The appointment is designed to bring greater strategic alignment across the organization while integrating creativity, media, technology, data, and execution under Havas’ Converged.AI operating system. 

The agency said the move aims to improve delivery for clients while reinforcing its market positioning around its “Growth, Powered by Desire” strategy.

According to Havas, the new role will focus on ensuring strategic consistency across business units, accelerating collaboration between disciplines, and helping clients navigate an increasingly complex communications landscape through integrated business solutions.

De Andréis has played a key role in shaping Havas’ current strategic positioning. He joined the group in 1996 through BETC, later becoming its president in 2007 before serving as executive vice president at Canal+. 

In 2013, he returned to Havas as CEO of Havas Media Network France and President of Havas Productions, later leading Havas Village France and supporting the company’s growth across Western Europe.

His career spans creative, media, content and business leadership, giving him experience across multiple disciplines that Havas says will support its ambition to deliver more connected and measurable outcomes for clients.