Tag: Creative work

Honda Australia asks 'Why drive a tractor?' in new ZR-V campaign via Special

Posted on July 3, 2026

by Sharona Nicole Semilla

Australia – Honda Australia has teamed up with creative agency Special and its agency village to launch a new integrated campaign that gives the Honda ZR-V a distinct identity by positioning it as an SUV designed for city life rather than off-road adventures. Running under the platform “Young Macdonald...

8traordinary Collective perspectives CO3

Collective Perspectives appoints 8traordinary to develop inclusive creative gig platform CO3

Posted on July 2, 2026

by Aliza Carmona

Singapore – Singapore-based social enterprise Collective Perspectives has appointed creative agency 8traordinary to develop and launch CO3, a new platform designed to connect persons with disabilities with inclusive creative gig opportunities in Singapore. Under a two-year collaboration, 8traordinary...

[Creative Work] Henkel’s got2b turns hair colour into a summer cooling solution

Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan

Posted on July 1, 2026

by Sharona Nicole Semilla

Tokyo, Japan – Henkel Japan’s hair colour brand got2b has teamed up with I&S BBDO Japan to launch “COOL COLOR,” a campaign that repositions hair colouring as a practical way to stay cooler during Japan’s increasingly extreme summers. The campaign comes as Japan experiences...

AXA reminds Filipino parents to protect themselves too in new health campaign

Posted on June 26, 2026

by Sharona Nicole Semilla

Manila, Philippines – AXA Philippines is urging parents to prioritize their own health as much as they prepare for their children’s future, launching the latest installment of its Everyday Protectors campaign to spotlight the importance of early health preparedness before a medical crisis strikes....

Club Med pulls back the curtain on resort-making with new documentary series

Posted on June 25, 2026

by Sharona Nicole Semilla

Singapore – Club Med is giving travellers a rare glimpse behind the scenes of its global operations with the launch of Dream Makers – Creators of Happiness, a four-part documentary series that explores the people, decisions and innovation behind its premium all-inclusive holiday experiences. Produced...

Movember appoints Ogilvy as PR agency of record following competitive pitch

Posted on June 22, 2026

by Sharona Nicole Semilla

Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...

[Campaign] Otherside x The Lad Collective

Otherside taps Robert Irwin to help The Lad Collective take on Australia's bedding habits

Posted on June 18, 2026

by Sharona Nicole Semilla

Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks...

Canva Japan debuts coming-of-age anime campaign about creativity, connection

Posted on June 17, 2026

by Sharona Nicole Semilla

Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...

[Campaign Film] Kao Thailand x Dentsu Thailand

Kao Thailand, dentsu turn period anxiety into a visual story for Laurier campaign

Posted on June 17, 2026

by Sharona Nicole Semilla

Thailand – Kao Thailand and dentsu Thailand have launched a new campaign for Laurier that puts the emotional burden of period anxiety at the heart of its storytelling, reframing a functional product benefit through a more relatable lens. Created for Laurier Super Ultra Slim, the “1-second Fast...

[Partnership] Adobe x Disney x Firefly Foundry

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

Posted on June 17, 2026

by Sharona Nicole Semilla

Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...