Tag: Creative work
![[Campaign] Mama Manuals x IKEA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Mama-Manuals-x-IKEA.jpg)
Manila, Philippines – IKEA Philippines is reminding families that moms make everyday life look a little too easy. The home furnishings retailer has launched “Mama Manuals”, a campaign designed to help dads and kids take on the daily household responsibilities that moms often manage behind the scenes. ...
![[Creative Work] 'Refreshingly Original' Original Source x SICKDOGWOLFMAN](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Refreshingly-Original-Original-Source-x-SICKDOGWOLFMAN.jpg)
Melbourne, Australia – Original Source has unveiled a new brand platform titled “Refreshingly Original”, launching with an out-of-home campaign developed by Melbourne independent creative agency SICKDOGWOLFMAN. The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants,...
![[Agency Appointment] JDE PEET’S x APRW](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-JDE-PEETS-x-APRW.jpg)
Singapore – JDE Peet’s has appointed APRW as its agency of record in Singapore, expanding a partnership that has already seen the agency lead communications campaigns for brands including L’OR Espresso, OldTown White Coffee, and Moccona. Under the remit, APRW will oversee integrated communications strategies...
![[Creative Work] Move with Nicole](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Move-with-Nicole.jpg)
Sydney, Australia – Dirt has unveiled the creative and digital ecosystem behind ‘Bace’, a new global wellness platform launched with Fitness Creator Nicole McPherson and Performance Coach Bodie Larden. The project marks the first major launch from Dirt since the female-led creative collective formally...
![[Creative Work] HESTA x AKQA AU](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-HESTA-x-AKQA-AU.jpg)
Australia – Australia’s looming retirement wave is forcing financial brands to rethink the imagery long associated with growing older—and HESTA is betting many workers no longer see themselves in the standard brochure version of retirement. The superannuation fund has launched a new campaign created...
![[Creative Work] Havas Red x Drinking GenZ](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Havas-Red-x-Drinking-GenZ.jpg)
Australia – Australia’s shifting social culture took centre stage on Gruen this week after Havas Red aired an emotional campaign examining how Gen Z approaches nightlife, connection, and modern adulthood. The agency appeared on The Pitch, the programme’s advertising face-off segment, where agencies were...
![[Creative Work] Never Ending Staycation x Marriott Bonvoy](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Never-Ending-Staycation-x-Marriott-Bonvoy.jpg)
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle rituals rather than special-occasion escapes. At the centre of the series is Annette Lee, whose recurring...
![[Campaign Film] UOB x Make Tomorrow Yours](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Film-UOB-x-Make-Tomorrow-Yours.jpg)
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice, and the difficult choices tied to personal growth. Created with BBH Singapore, the campaign introduces “Make Tomorrow Yours”, a long-term...
![[OOH] SG Navy x McCann](https://marketech-apac.com/wp-content/uploads/2026/05/OOH-SG-Navy-x-McCann.jpg)
Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
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