Australia – Amperity has been recognised as a Leader in the Data and Identity category of the latest edition of Snowflake’s The Modern Marketing Data Stack: Governing the Agentic Enterprise report, with the recognition highlighting the company’s role in helping organisations unify customer data into AI-ready profiles for real-time decision-making.
The announcement was made during the 2026 Cannes Lions International Festival of Creativity, where Amperity said the recognition reflects its collaboration with Snowflake in enabling brands to build trusted customer data foundations for AI-powered marketing.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report examines the evolution of marketing technology from fragmented systems to AI-driven platforms supported by governed data. According to Snowflake, the report draws insights from more than 11,500 customers and ecosystem partners across 13 categories, focusing on how organisations are bringing applications closer to their data to improve execution, business outcomes, and governance while addressing data privacy and trust.
Amperity said its platform helps organisations unify fragmented customer data into trusted customer profiles that can be used by teams, systems, and AI applications to support real-time customer engagement.
“AI only creates value when brands can recognise customers, understand their context and respond in the moments that matter. That requires more than access to data. It requires trusted customer context that systems, teams, and AI can act on in real time,” said Bridget Perry, Chief Marketing Officer at Amperity. “Together with Snowflake, we’re helping brands turn customer signals into decisions and action.”
According to the company, combining its customer data capabilities with Snowflake’s AI Data Cloud enables brands to use customer signals throughout the customer lifecycle for real-time decision-making and activation.
“As marketing shifts from workflows built around campaigns to systems built around real-time decisions, trusted and interoperable customer data becomes foundational,” said Denise Persson, Chief Marketing Officer at Snowflake. “Amperity helps brands activate that data into connected experiences and AI-driven outcomes at scale.”
