Kuala Lumpur, Malaysia – Malaysian advertising group The Shout Group has expanded its client portfolio with a series of new business wins across aviation, automotive, construction and fast-moving consumer goods sectors.
Through its agency brands SHOUT (also known as FCB SHOUT) and Ignite, the fully Malaysian-owned and operated group has secured new assignments over the past three months from Malaysia Airlines, Hyundai, SIKA Malaysia, Lactalis, Carlsberg Malaysia and Mayora. The additions come alongside an existing client base that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.
Among the new appointments, Malaysia Airlines has selected The Shout Group to undertake creative duties as part of its agency panel. The group has also entered into a collaboration with Innocean to develop advertising work for Hyundai in the Malaysian market. In the business-to-business segment, SIKA Malaysia has appointed the group to support marketing efforts for its building products.
The group continues to work with Malaysian-owned brands, with Pecca Group and Tomei joining its roster. In the FMCG category, Lactalis has appointed The Shout Group to handle major assignments for its Lactel and QBB brands in Malaysia. Carlsberg Malaysia has engaged the group to manage communications for its premium beer brand 1664, while Mayora has added its Roma biscuit brand to the agency’s portfolio.
Commenting on the group’s recent performance, Shaun Tay, co-owner and chief executive officer of The Shout Group, said, “Change offers a multitude of opportunities, and The Shout Group is well built to take advantage of them. Every year brings a different level of excitement, and this one will be truly special with The Shout Group having achievied 8 years of successful local ownership, thanks to the trust of our awesome clients that have made us the winners that we are and our amazing team of talents who are the driving force of the agency. We go again in 2026!”
