Singapore – Huawei Mobile Services (HMS) has recently unveiled enhancements to HUAWEI Ads, its programmatic digital advertising platform, in the Mobile World Congress (MWC) 2022, which ran from 28 February to 3 March in Barcelona, Spain.
HUAWEI Ads is a programmatic advertising marketplace designed specifically to enable advertisers and brands to reach and directly engage with Huawei smart device and app users. One of the new features showcased is its enhanced Universal App Campaigns (UAC) mode, where advertisers now only need to upload three ad creatives to enable the system to automatically generate more than 400 variations based on the original versions. The UAC mode also enables intelligent image creation and personalised colour matching to feed ads based on the user’s preference.
In addition, HUAWEI Ads has introduced ‘preset templates’ in the platform for advertisers to create customised ad landing pages with features such as lead generation form at ease.
HUAWEI Ads has now expanded its operation to over 170 countries and regions worldwide. In addition to the full suite of Huawei’s native app resources such as AppGallery, Petal Search, and HUAWEI Video, there are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network. Additionally, HUAWEI Ads provides tools such as Smart Bidding and Smart Banners with the aim to give advertisers more control over the ad settings.
