Singapore – HSBC, alongside its partnership with advertising agency Wunderman Thompson Singapore, has recently unveiled its latest marketing initiative, showcasing the exciting possibilities of wealth creation through the strategic technology use and global wealth expertise.
For this campaign, the company aims to simplify the complexities of investments, encouraging individuals to proactively plan for a comfortable retirement.
Said initiative also exemplified HSBC’s prowess in easing the challenges of investing by providing personalised wealth solutions, achieved through a blend of advanced technologies and financial expertise.
Notably, the campaign features acclaimed Hong Kong actress Louise Wong, serving as an exemplary figure for empowered clients who can confidently manage their wealth to shape the future they desire with their loved ones.
The integrated marketing campaign is scheduled to run across various platforms, including cinema, out-of-home billboards, digital, print, social channels, and even in-flight screens. Its overarching goal is to inspire people to initiate the journey of wealth creation for their future.