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HSBC launches film experience ‘HSBC Futureverse’ in Singapore

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Singapore – Financial service giant HSBC in Singapore has launched the ‘HSBC Futureverse’, a new experience that allows Singaporeans to view almost six million possible visions of their financial future. This campaign believes the path to a sustainable future is not about predicting the future, but about embracing its uncertainty. 

Created in partnership with Wunderman Thompson, PHD, Meta, and Ad-lib.io, the ‘HSBC Futureverse’ is a film experience and technology engine that can generate almost six million possible futures. The experience takes place on Facebook Messenger, delivering a unique and different film experience to every single person who watches it on the platform.

HSBC Singapore said, “The financial decisions driven by emotions are often where mistakes are made, and by generating acceptance and awareness of the ups and downs the future will hold, Singapore-based customers can adopt a mindset that will help them embrace uncertainty and focus on building sustainable wealth for the future.”

Together with the ‘HSBC Futureverse Experience’, HSBC Singapore is also launching an integrated marketing campaign across cinema, out-of-home, digital, and social channels to create excitement around this mindset of embracing uncertainty.

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