Tag: HSBC

Hong Kong – HSBC has partnered with MSL to launch its newest brand campaign, “Make Your Next Move. Make Your Mark.” Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents. 

Involving locals in every facet of the campaign, it serves as a visual representation of the city’s continued progress and the achievements of people from various backgrounds making their mark on the globe.

Several parts of the movie’s scenes were even filmed by Hong Kong residents, while others drew inspiration from actual HSBC clients. The Hong Kong film director Jack Ng selected and further directed these moments. The film deftly combines HSBC’s history and worldwide reach with the diversity, tenacity, and resolve of Hong Kong.

More than 70 distinct sounds from Hong Kong are featured on the original soundtrack, which also includes narration from the locals. Every frame pulsates with the authenticity and dynamism of Hong Kong’s diverse society, from the “ding ding” of trams to the colourful MTR announcements and the rhythmic beats of lion dancers. 

As part of the campaign, HSBC ventures into the world of film for more than two months, starting in March, on an atypical and creative marketing journey. A gala premiere held at K11 Art House to commemorate the launch was held in addition to several online and offline marketing initiatives. The campaign displays its tagline through newspaper wraps, editorial alliances, TV commercials, and tunnel billboards. 

Enhancing its involvement, HSBC reached out to Key Opinion Leaders (KOLs) across a range of industries on social media, including travel, sports, entertainment, art, culture, film, and more. With each post featuring a cinematic clapperboard image and a personal reflection on the user’s goals and aspirations, they invited the public to submit their #NextMove on Instagram.

Speaking about the campaign, Luanne Lim, chief executive officer, Hong Kong, HSBC, commented, “HSBC and the local film industry in Hong Kong have grown alongside its people. Our latest advertising campaign involves a collaboration with a talented director to capture the essence and vibrancy of Hong Kong, while also emphasising our bank’s vision and global reach. As a steadfast supporter of the Hong Kong economy, HSBC is proud to sponsor the upcoming Hong Kong Film Awards, which celebrate Hong Kong’s creative industries and highlights its allure as a global city.”

Meanwhile, Alexis Chiu, group managing director of Saatchi & Saatchi and MSL expressed, ” We are thrilled to collaborate with HSBC and Jack to bring this extraordinary campaign film to fruition. A true local product, directed and shot in the heart of Hong Kong, capturing the unique sounds and visuals of our city. This film truly reflects the energy, diversity, and cultural richness that define Hong Kong. It has been an incredible journey to celebrate the spirit of this dynamic city and create a cinematic experience that resonates with audiences worldwide.” 

Hong Kong – Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong. 

With millennials being one of their key customer segments in Hong Kong, HSBC’s collaboration with T1 aims to support and inspire the millennial generation to pursue their dreams with esports. The partnership will also promote the innovative financial services of HSBC One. 

In this partnership, HSBC One and T1 will launch a series of exclusive experiences and promotional activities, with the highlight and finale event being the HSBC One x T1 ‘League of One’ party in September. 

Going beyond traditional advertising promotions, HSBC One will set up a series of esports activities and promotional events for customers, such as the opportunity to visit T1’s headquarters in Seoul and experience personal gameplay coaching from a personal trainer. There will also be limited-edition HSBC One x T1 collaboration merchandise and a large-scale OOH campaign in March. 

Lucky T1 fans will have the opportunity to meet the current roster of T1, led by esports legend Faker. By simply creating an account with HSBC One and entering a lucky draw, fans can win exclusive free tickets to meet the LoL world champions in person. 

HSBC’s partnership with T1 follows its previous efforts to support international esports events to ignite a citywide esports craze. HSBC’s partnership with T1 aims to inspire the next generation of players in Hong Kong through T1’s success story of dedication and resilience to finally raise the coveted summoner’s cup in LoL. 

Brian Hui, managing director and head of customer propositions and marketing, wealth, and personal banking at HSBC Hong Kong, said, “Esports has emerged as a rapidly growing sector in recent years, and it also provides a unique springboard for millennials to pursue their dreams and ambitions. HSBC One is thrilled to announce our collaboration with T1 and Faker and celebrate the ability and resilience to go beyond the convention. HSBC One customers will have the exclusive opportunity to meet T1 and Faker in person and gain insights from their success stories. This collaboration exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers.” 

Singapore – HSBC, alongside its partnership with advertising agency Wunderman Thompson Singapore, has recently unveiled its latest marketing initiative, showcasing the exciting possibilities of wealth creation through the strategic technology use and global wealth expertise.

For this campaign, the company aims to simplify the complexities of investments, encouraging individuals to proactively plan for a comfortable retirement. 

Said initiative also exemplified HSBC’s prowess in easing the challenges of investing by providing personalised wealth solutions, achieved through a blend of advanced technologies and financial expertise.

Notably, the campaign features acclaimed Hong Kong actress Louise Wong, serving as an exemplary figure for empowered clients who can confidently manage their wealth to shape the future they desire with their loved ones.

The integrated marketing campaign is scheduled to run across various platforms, including cinema, out-of-home billboards, digital, print, social channels, and even in-flight screens. Its overarching goal is to inspire people to initiate the journey of wealth creation for their future.

Singapore – Atome Financial has announced that it has renewed and expanded its partnership with HSBC Singapore to include the Philippine market to its US$100m debt facility. At the moment, Atome has disbursed more than US$4b in loans.

Atome Financial and HSBC Singapore entered into this partnership back in August 2022. It also had a previous US$500m financing facility partnership with Standard Chartered, which ended after 10 years in October 2021.

Andy Tan, head of funding at Atome Financial, said, “We’re excited to have the renewed support of HSBC, especially as it now includes the Philippines, a key strategic market for us in providing unbanked and underbanked consumers with easier, simpler, and more affordable access to digital-first consumer financing products.”

Meanwhile, Harish S Venkatesan, managing director and head of international subsidiary banking at HSBC Singapore, commented, “It pleases us to see innovative companies like Atome Financial lead the charge in driving Southeast Asia’s new economy growth. We are glad to play a role in supporting their ambition and remain committed to tap on HSBC’s global network, strong regional presence as well as suite of banking capabilities to support their expansion in the region.”

Hong Kong – Financial services company HSBC has launched an augmented reality (AR) campaign alongside Wunderman Thompson Hong Kong to empower Hongkongers to move towards their goals this new year and open up a world of opportunity.

The campaign depicts a virtual wishing tree that carries the wishes of seven million Hongkongers. The wish-making tradition was gamified together with a lucky draw to incentivise city-wide participation. This is all supported by a full suite of product offers including payment, account opening, and investments, amongst others.

Hongkongers can participate by pointing their phone towards the HSBC Main Building, selecting the seed that befits their wish and tossing it towards the building to add their ‘blossom’ to the ‘HSBC Wishing Tree for 7,000,000.’ 

Participants are then prompted to register for the Lucky Draw with a total prize pool of $1,230,000 RewardCash.

“Each seed of the Wishing Tree for 7,000,000 is a visual representation of the wishes that people make, which then blossoms into an auspicious flower to symbolise how their dreams would come true with the support of HSBC. The words of blessings were creatively crafted to be witty and culturally relevant to engage with local audience in an entertaining and resonating way,” HSBC explained in a press statement.

HSBC also recently launched a campaign alongside MSL Hong Kong, which turned Hong Kong into an ‘open canvas’, coinciding with the launch of HSBC’s Metaverse Gallery, targeted at giving local emerging artists more exposure.

Hong Kong – Aimed at transforming and modernising people’s access to art and the way they experience various forms of art and culture, financial services HSBC has launched its year-long ‘Open to Art’ initiative in Hong Kong.

The initiative will be done via turning Hong Kong into an ‘open canvas’, plus the launch of HSBC’s Metaverse Gallery, which is targeted at giving local emerging artists more exposure.

Kicking off the campaign, HSBC has transformed a 3D digital billboard in Hong Kong’s Tsim Sha Tsui Star Ferry Pier into an immersive art experience. The art piece was done in collaboration with MSL Hong Kong and new media creator Henry Chu.

Meanwhile, the Metaverse Gallery is a new platform where local artists can showcase their work and transform traditional art into immersive digital experiences. Local artists showcasing their work include Flyingpig, Wong Ping, and Yeung Hok Tak.

“Stemming from our HSBC brand promise of ‘Open up a world of opportunity’, this will also serve as a long-term platform where HSBC aims to open up the community to more things, like Open to Sports, Open to Tech, and beyond,” said Brian Hui, head of customer propositions and marketing at HSBC.

Alexis Chiu, group managing director at MSL Hong Kong, also explained that the initiative was done to show the company’s support for the city’s local art scene and to make contemporary visual culture more accessible.

“This installation is part of the bigger picture of transforming the city into a canvas for people to access and appreciate art in a new way,” he added.

HSBC has also previously launched its duo real-world and metaverse music show experience titled ‘DuoVerse’, which featured two Hong Kong artists Tyson Yoshi and Serrini.

Singapore – As it gains more traction and public knowledge, the metaverse space opens limitless possibilities for brands and businesses alike. But because many still seem to be intimidated by its concept, how will marketers be able to instil their metaverse activations in their consumers and audiences? 

MARKETECH APAC, in partnership with consumer intelligence platform Talkwalker, gathered industry leaders to give light to this question through its recent webinar titled, ‘What’s NEXT 2023: Metaverse Marketing Activations in APAC’. Benjamin Soubies, managing director for APAC and Japan for Talkwalker, delivered a keynote presentation that tackled how metaverse can be leveraged to effectively engage communities. 

In his presentation, Soubies shared that the metaverse has paved the way for people to create connections that are even further engaging and with it, brands may be able to reach their consumers and potential consumers in more ways than earlier imagined. He also shared about the metaverse conversation hotspots in the APAC region, different ways brands are engaging their communities in the space, key features of metaverse brand campaigns, and the metaverse-gaming connection, amongst others.

“As more players join in the game, it is extremely important to leverage consumer insights in order to identify the most promising opportunities in the metaverse that you should be investing in,” he said.

To further discuss the topic, a panel discussion was conducted which was joined by industry leaders Ramakrishnan C.N., managing director for SEA and metaverse lead at Accenture Song, Amrita Mallik, vice president of HSBC, and Chris Gurney, group creative director for APAC at Virtue Worldwide. Each of them discussed the trends, opportunities, and challenges, amongst others, that the metaverse space presents to the marketing industry.

The experts also shared their insights on how to activate marketing campaigns in the space through their perspectives from the brand and agency sides as well as some metaverse marketing initiatives that have proven to be successful.

The webinar was attended by 180 professionals from various industries such as marketing, advertising, banking, and technologies, amongst others. Brands and companies ePLDT,  Inc., Estée Lauder, Metrobank, Netflix, Nielsen, Philips, Publicis Groupe, TBWA, The Coca-Cola Company, and VICE also took part in the event. The top markets present were Malaysia, the Philippines, and Singapore. 

Concluding the webinar, MARKETECH APAC’s Founder & CEO Joven Barceñas, who also hosted the webinar and moderated the panel discussion, remarked, “We began the discussion with the goal of discovering the different challenges and opportunities in the metaverse that await brands and agencies as we enter the new year filled with new trends. I am sure our audiences looking to adopt the virtual space are more than excited to explore the opportunities we’ve talked about.”

Soubies further commented, ”I hope the webinar gave some clarity to brands out there who are contemplating their own 2023 metaverse activations. After discussing the ways brands can engage communities in the metaverse, and hearing from our expert panelists on trends, opportunities and challenges in the space, it will be exciting to see how the newer players find their spot in the metaverse.” 

He also added that in order to succeed, brands and marketers must ensure that they have a solid understanding of their consumers to create “relevant and impactful” metaverse experiences.

Learn more about marketing leaders’ insights on metaverse by getting your on-demand access to the webinar here.

Hong Kong – HSBC’s flagship executive exchanges series, ‘Wisdom of Wealth Talk’ (WoW Talk), will be releasing its third episode to focus on Hong Kong’s arts and culture scene. This will be done through a conversation with Suhanya Raffel, museum director of M+, Hong Kong’s global museum of visual culture, and Maggie Ng, head of Wealth and Personal Banking at HSBC Hong Kong. 

In each episode of WoW Talk, HSBC has been inviting prominent leaders across different sectors to discuss Asia’s booming wealth opportunities, as well as to share their secret to success and wisdom on wealth generation. In the last two episodes, the series discussed the relationship between the metaverse and healthtech and wealth opportunities. 

In the latest instalment, Raffel and Ng will be talking about the connection between HSBC and the museum and how HSBC’s lead partnership with M+ will raise public awareness of arts and culture. Located in Hong Kong’s West Kowloon Cultural District, M+ is Asia’s first global museum of contemporary visual culture that reflects Hong Kong’s unique time and place and is built on Hong Kong’s historic balance of the local and the international to define a distinctive and innovative voice for Asia’s twenty-first century.

The spotlight on the topic emerges as well from one of the growing value propositions of HSBC. According to the financial services, there has been a rapid rise in investment in the art market in recent years. HSBC’s younger generations of customers and emerging entrepreneurs are now more interested in arts than ever, while millennial collectors and enthusiasts are increasingly spending more on this new asset class, said HSBC.

“I think Hong Kong has great artists, creative makers and designers. With the support of large business institutions like HSBC, we have seen Hong Kong’s cultural scene becoming more cohesive and visible. In the last decade, Hong Kong has developed into one of the world’s cultural capitals,” said Raffel. 

Starting November 2022, HSBC will become the first lead partner of M+. HSBC will be the lead sponsor for M+’s first Special Exhibition titled ‘Yayoi Kusama: 1945 to Now’, featuring the works of internationally renowned visionary artist, Yayoi Kusama. The two parties will work on organising a series of free guided tours for NGOs, schools, and staff events to promote contemporary visual culture to the world. 

Ng commented, “HSBC has always been rooted in Hong Kong and has grown up with all Hong Kong people, we are honoured to be the first lead partner of M+ to actively promote the development of the arts and culture.” 

On the partnership with HSBC, Raffel said, “HSBC has a strong presence in Hong Kong throughout the years and shares with M+ a common vision for bringing contemporary visual culture within an Asian context to the world. The partnership with HSBC will enable M+ to take a significant step towards greater accessibility of contemporary visual culture as the partnership will substantially enhance our ability in audience engagement.” 

The third episode of WoW Talk is now available on HSBC’s official YouTube channel.

Singapore – Small and medium enterprise (SME) digital financing platform Funding Societies has signed a US$50m credit facility with HSBC Singapore to drive SME growth in the Southeast Asia region, especially underserved SMEs.

Through this new facility, the fintech lender will be able to channel the funds via its range of tailored financing solutions across SME segments across all its five markets.

Kelvin Teo, co-founder and group CEO of Funding Societies and Modalku, said, “We’re honoured to receive such a sizable facility from a global bank such as HSBC. This marks a critical milestone for us and is a testament to our credit track record through COVID-19.” 

He added, “HSBC’s foresight, global capabilities and scalable approach further equips us to better satisfy the underserved SME segments in the region. We appreciate HSBC’s confidence in us and are excited about this signing.”

The signing will also enable HSBC to extend its global capabilities by tapping on the underserved segments across the region. Furthermore, HSBC will act as the structuring bank, lender, facility and security agent in providing a flexible, scalable and pan-regional financing solution to support Funding Societies’ business expansion in the region.

Meanwhile, Regina Lee, Head of Commercial Banking, HSBC Singapore, said, “As a leading SME digital financing platform, Funding Societies is playing an important role in contributing to Southeast Asia’s new economic growth by driving broader financial inclusion and supporting homegrown companies which are the building blocks of these economies. We are thrilled to support Funding Societies as they expand their reach to serving underserved SMEs in the region.”

This announcement comes at the heels of Funding Societies’ most recent acquisition of regional digital payments platform CardUp, subject to regulatory approvals, as part of a series of efforts to diversify its services beyond lending.

Singapore – Financial service giant HSBC in Singapore has launched the ‘HSBC Futureverse’, a new experience that allows Singaporeans to view almost six million possible visions of their financial future. This campaign believes the path to a sustainable future is not about predicting the future, but about embracing its uncertainty. 

Created in partnership with Wunderman Thompson, PHD, Meta, and Ad-lib.io, the ‘HSBC Futureverse’ is a film experience and technology engine that can generate almost six million possible futures. The experience takes place on Facebook Messenger, delivering a unique and different film experience to every single person who watches it on the platform.

HSBC Singapore said, “The financial decisions driven by emotions are often where mistakes are made, and by generating acceptance and awareness of the ups and downs the future will hold, Singapore-based customers can adopt a mindset that will help them embrace uncertainty and focus on building sustainable wealth for the future.”

Together with the ‘HSBC Futureverse Experience’, HSBC Singapore is also launching an integrated marketing campaign across cinema, out-of-home, digital, and social channels to create excitement around this mindset of embracing uncertainty.