Tag: HSBC
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
London – HSBC has appointed David Rice as its first-ever chief AI officer, a role effective from 1 April that will oversee the bank’s enterprise-wide AI strategy. Rice’s role will provide leadership for AI adoption across HSBC, supporting the bank’s aim to embed AI solutions that enhance both colleague...
Hong Kong – Reviving its classic 1980s passbook advertisement, HSBC has rolled out a nostalgic TV commercial guiding customers toward an integrated account via the HSBC HK App. Developed with creative agency Saatchi & Saatchi, social agency MSL, and media agency Omnicom Media Group, the campaign...
Hong Kong – Hang Seng Bank has officially been delisted from the Hong Kong Stock Exchange as HSBC completes its privatisation and full takeover of the domestic lender, which serves four million customers through over 250 branches. With the completion of the deal, Hang Seng Bank is now a wholly owned...
Hong Kong – HSBC Holdings plc (HSBC) has announced that it, together with its wholly owned subsidiary The Hongkong and Shanghai Banking Corporation Limited (HSBC Asia Pacific), has proposed to privatise Hang Seng Bank Limited (Hang Seng) through a scheme of arrangement, which would see HSBC acquire all...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
UK – HSBC has appointed John McDonald as chief marketing officer, effective 1 October. In this newly created role, McDonald will oversee the integration of marketing and brand functions across HSBC’s four core business areas: Hong Kong, the UK, HSBC corporate and institutional banking, and HSBC international...
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
Hong Kong – Following the success of last year’s campaign, HSBC has once again partnered with dentsu GBA to launch a new initiative spotlighting its continued commitment to seamless, customer-focused mobile banking experiences. Titled ‘We’ve Made it Better’, the campaign showcases how HSBC’s updated...
