Singapore – LUXASIA has unveiled a long-term extension of its collaboration with the House of Amouage, marking a substantial expansion in geographic coverage across the Asia-Pacific region and a broader penetration into diverse distribution channels.
As the premier omni-distribution platform for luxury beauty in Asia Pacific, LUXASIA aims to excel in luxury retail, e-commerce, consumer marketing, analytics, and comprehensive distribution solutions.
The collaboration between these two leading entities aims to introduce high perfumery to clients across multiple Asia-Pacific markets, including Australia, India, Indonesia, New Zealand, and the Philippines. While the House of Amouage already has a curated presence in ‘escentials’ and select department stores, the partnership will extend its reach into additional channels and formats, such as standalone mono-brand retail stores.
This agreement also includes increased investments in brand-building initiatives across all shared markets to enhance the House’s visibility and connection with local consumers.
Marco Parsiegla, CEO of Amouage, and Patrick Chong, chairman and founder of LUXASIA, represented their respective companies at a signing ceremony that honored their shared history and showcased their vision for a promising future.
The event was further commemorated with the attendance of Karim Nagaty, chief business officer, and Hussein Nehme, chief sales officer of Amouage.
Amouage is a luxury fragrance house renowned for its high-quality, artisanal perfumes that combine traditional Middle Eastern craftsmanship with modern innovation. Founded in Oman in 1983 by the Sultan of Oman, Amouage is celebrated for its opulent, long-lasting scents that feature rare and exotic ingredients sourced from around the world.
