Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers.
The collaboration marks the first time in the Asia-Pacific region that a tourism board has combined proprietary “Travel AI Audiences” with online travel agency (OTA) onsite placements to engage travellers throughout the entire decision-making journey.
As the festival continues to evolve into a premium cultural experience, dentsu Hong Kong developed a full-funnel media strategy designed to connect with travellers from inspiration to booking.
By leveraging AI-driven insights, the campaign identifies high-intent audiences and re-engages them through placements across leading travel platforms, including Agoda, Expedia Group, Skyscanner, and Tripadvisor. This approach enables HKTB to deliver precise and relevant messaging at every stage of the travel planning process.
“This campaign reflects dentsu’s commitment to pioneering AI in marketing,” said Wai Chung Au, managing director for media at dentsu Hong Kong. “As one of the industry’s leaders, we’re driving forward a vision of responsible, transparent and impactful AI. This strategy showcases how our capabilities can elevate destination storytelling and deliver measurable value for our clients.”
To enhance measurement and accountability, dentsu Hong Kong partnered with StackAdapt to integrate advanced tools such as Destination Visitation Measurement and Footfall Attribution. These solutions allow HKTB to track tourism uplift and monitor physical attendance at the festival.
“Our AI-powered platform is helping travel brands reimagine what’s possible when planning visitation drives for events such as Hong Kong’s Wine & Dine Festival. No one else in the market is offering insights like these across the travel vertical, and we can’t wait to see the results once the campaign concludes,” shared Liam McCarten, APAC vice president at StackAdapt.
