Hong Kong – The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, Hongkong Post, and Carat Hong Kong, has infused WinterFest with a vibrant twist, transforming everyday icons into festive delights that aim to spread joy across the city.
Winter in Hong Kong has long been marked by dazzling lights, stunning skylines, and festive decor. This year, fresh excitement fills the air as ordinary sights are transformed into joyful surprises.
Rick Kwan, executive creative director of Grey Hong Kong, said, “Winter is a time for joy and connection, and WinterFest is about bringing a new kind of surprise to the traditional holiday season. We wanted to capture the beauty of Hong Kong’s traditions while showing how even everyday sights, like mailboxes and trams, can spark wonder when reimagined.”
This year, WinterFest takes a fresh approach as HKTB gives iconic city sights a festive makeover. Hongkong Post’s mailboxes transform into ‘Postmas Trees,’ while the tram’s signature ‘ding-ding’ becomes a joyful jingle. Even classic postcards, enhanced with festive filters, offer a new perspective on Hong Kong’s dazzling lights and winter magic.
“We wanted to bring out the unique charm of Hong Kong and spread festive joy around town through WinterFest. And thanks to the first-ever collaboration with Hongkong Post, we could weave festive delights throughout the city’s iconic staples, celebrating Hong Kong’s creativity and making it extra cheerful this season,” said Samantha Fan, general manager for marketing at Hong Kong Tourism Board.
Polly Ip, business director at Carat Hong Kong, added, “We are excited to collaborate again with the Hong Kong Tourism Board and Grey to create an authentic festive vibe unique to Hong Kong. With insights indicating that over 60% of travellers prefer to share enjoyable live experiences during the holiday season, our goal is to offer visitors an unforgettable experience. By illuminating the city and showcasing our distinctive festive charm, we aim to create lasting value for all in this joyful season.”
