Tag: StackAdapt

Australia – Multi-channel advertising platform StackAdapt and unified retail media platform Zitcha have announced a global partnership to empower brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises.

By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency. Moreover, the partnership between StackAdapt and Zitcha provides an easy-to-implement system that enables retailers to engage mid-market brands with less effort and higher returns.

Meanwhile, through StackAdapt’s API integration, brands can leverage crucial insights, inventory, and measurement tools to run personalized campaigns across multiple channels, including display, video, and connected TV (CTV). The platform’s transparent reporting and secure environments help boost return on ad spend (ROAS), increase yield for retailers, and deliver personalized customer experiences.

Renee Caceres, head of retail media at StackAdapt, said, “We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide. This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.”

Meanwhile, Troy Townsend, CEO and co-founder at Zitcha, commented, “Retail Media isn’t just the future – it’s the now. By joining forces with StackAdapt, we’re removing the friction that has kept brands from fully embracing it. This integration ensures that every retailer, no matter their size, can unlock new revenue streams, and every brand can deliver smarter, high-performing campaigns.”

He added, “With this integration, brands can now plan, activate, and measure retail media campaigns with the same efficiency and precision as traditional programmatic advertising. Whether it’s engaging shoppers on retailer websites, reaching audiences across the open web, or driving in-store sales, this partnership ensures every advertising dollar works harder.” 

Zitcha is the first retail media platform to integrate StackAdapt’s programmatic advertising capabilities, ensuring brands can reach new customers through advanced targeting and personalization while maximizing return on investment. By leveraging StackAdapt’s global presence, Zitcha is bolstering its expansion into the US, alongside its presence in key markets including UK, EMEA, and APAC, supporting brands to scale their efforts effectively and efficiently.

The continued advancement of available technologies has added a hitch in the advertising industry, widely experienced by brands — the expanding number of channels needed to traverse in a single campaign. While technology undoubtedly greatly contributes to making campaigns easier, it also adds a degree of complexity in one aspect.

In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.

Means of attribution, measurement that empowers

There is a constant increase in marketing complexity as time passes, with customers gaining multi-channel journeys in their brand interactions across various touchpoints. As 2025 begins, attribution and measurement remain a priority.

More specifically, Liam suggests that multi-touch attribution models and incrementality and measurement solutions will continue to be at the forefront of innovation that will ensure a holistic view of the consumer journey, but with the added aspect of tracking offline conversions.

By prioritising solutions that address the current needs of marketers, Liam shares how this can empower brands beyond providing efficiency.

“One of the things that we focus on just at the product level is allowing our partners to make data-driven decisions with ease, so at the root of what we’ve built is a unified dashboard that allows our client to consolidate performance data across a number of channels,” Liam said.

“This provides clients with a comprehensive view of performance. It then allows them to make quick, informed, and real-time data decisions. This enables three core things: planning of advertising, execution of advertising, and analysis of their programmatic advertising campaigns,” he said.

Apart from using the company’s own data to deliver this, StackAdapt works with its partners for third-party data, enriching its analysis of audience behaviour and campaign performance.

“At StackAdapt, we’ve developed a number of in-house tools that measure across the funnel. Something that we’ve built is StackAdapt Football Attribution. This helps brands and agencies track offline impact, thus allowing them to understand how online ads drive offline outcomes, such as store visits,” Liam explained.

Revolutionising with AI

At the core of the evolving means of attribution and measurement is AI, which has ultimately revolutionised every aspect of executing campaigns. Liam shares how at StackAdapt, AI has innovated decision-making, targeting, and campaign performance.

“From a decision-making perspective, we focus on real-time bidding analysis, particularly around bid stream data to ensure that the right impressions are aligned to the right campaign goal, and ultimately, our partners get the most out of their ad budgets,” he said.

To improve targeting, Liam highlights how StackAdapt’s ‘Page Context AI’ tool personalises ad placements using audience browsing behaviour. According to him, targeting will remain hyper-personalised, enhancing its analysis and giving way to predictive analytics.

Additionally, Liam observes how advancements in AI make fraud prevention easier while eliminating other manual tasks.

“As we see advances in large language modules and AI agents, it’s going to revolutionise all the tedious aspects of media workflows, whether that be creating basic media plans, analyzing data sets quickly for initial observations, or creating efficiency and processes that will allow marketers to refocus their efforts in more high-value areas,” he said.

However, Liam goes beyond efficiency as the main benefit of leveraging technology. More specifically, he is concerned with the kind of AI innovation and the differentiation that can be observed in the competitive market.

“I think it’s really important to not be so focused on just efficiency, which is where the conversation is ultimately today, but on how it can deliver performance and growth and innovation,” Liam said.

Cross-channel strategies

With the advancement of AI comes the multiplication of channels needed to traverse the marketing industry.

“We’re at a point where we’ve never seen such a proliferation of channels in the digital marketing ecosystem. And I have a lot of empathy for brands and agency leaders with the volume of channels and platforms that they’re required to navigate,” Liam said.

In this regard, Liam emphasises how it is essential to build uniformity to simplify processes, which is among StackAdapt’s priorities. He shares how the platform provides a single view that, beyond simplifying workflow, delivers rich insight for cross-channel strategies.

“The reality is, if you look at the marketing ecosystem, channel proliferation is not going to slow down. It’s probably going to increase. Being able to manage that with a finite amount of resources is something that we really double down on and a lot of value that we bring our partners,” he said.

Through StackAdapt’s user-friendly platform, Liam says they seek to aggregate usable and actionable data, ensuring impactful performance for brands across channels, all while empowering their decision-making.

To view the full discussion, watch the video interview here:

Canada – StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.

Founded in 2014 by Vitaly Pecherskiy, Yang Han, and Ildar Shar, StackAdapt built a next-generation programmatic advertising platform focused on solving customer challenges, leveraging AI and automation, and delivering a fast, seamless self-serve experience.

With this funding, StackAdapt will strengthen its presence in programmatic advertising while expanding into marketing technology. Headquartered in Toronto with a global team of over 1,300, StackAdapt supports modern marketers across 19 markets worldwide.

Vitaly Pecherskiy, co-founder and CEO at StackAdapt, said, “The challenges marketing teams face are vast and evolving rapidly. Much of the pressure to drive growth rests on their shoulders as they work to reinvent operations and discover new ways to reach customers effectively, profitably, and predictably.” 

“To help them stay ahead of the curve, we are relentlessly focused on building the most advanced, intelligent, and automated platform to make their success inevitable. We are excited to partner with TVG and the other great investors in this round to drive growth and innovation within StackAdapt, continuing on our mission to transform how marketers use technology to create value within their companies,” Pecherskiy added. 

This round follows Summit Partners’ $300M investment in 2022, bringing StackAdapt’s total funding to over $500M. The investment comes as the company expands its research and development, enhances its technology capabilities, and grows its global presence.

J.P. Morgan served as lead placement agent, with RBC Capital Markets as co-placement agent for the raise.

“We are proud to support StackAdapt, a leading Canadian technology company, on its trajectory to becoming the global leader in AI-driven, end-to-end advertising,” said Rick Prostko, senior managing director at TVG. 

He continued, “The company has been able to demonstrate consistent growth and profitability while building the future of advertising and marketing technology. We have been impressed by their exceptional team, visionary leadership, and relentless focus on delivering customer value.”

“Intrepid is thrilled to make StackAdapt its first investment. Vitaly, Yang, and their team have built a remarkable company that highlights the tremendous potential of AI,” Mark Machin, managing partner and founder of Intrepid, added. 

Singapore – Multi-channel advertising platform StackAdapt has appointed Alessandra Alessio as director of marketing for the Asia-Pacific (APAC) region. Alessio joins the company as a former marketing executive at Google.

With more than a decade of experience in digital advertising, Alessio is set to drive StackAdapt’s growth across APAC in her new role.

Alessio will spearhead the execution of marketing strategies to boost StackAdapt’s brand presence, demonstrating its capabilities to support brands.

Throughout 16 years working at Google, Alessio has held roles in B2B marketing and sales. She has worked in the APAC region with a focus on adtech, measurement, and data privacy solutions for 12 years, with 8 years being focused on the Australian market.

Alessio’s appointment follows StackAdapt’s recent key appointments in Hong Kong and Japan.

“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients. With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region,” Alessio commented.

Liam McCarten, StackAdapt’s Asia-Pacific vice president, said, “I’m delighted that Alessandra chose to join StackAdapt. Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business. We’ve made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we’re building a standout team in the industry. Alessandra fuels that belief.”

Singapore – StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.

The update allows merchants and marketers on Shopify to integrate with StackAdapt, enabling them to automatically install StackAdapt from Shopify’s app store for business growth.

Through the integration, users can leverage pixels and audience activations while tracking conversion for monitoring. Consequently, they can optimise campaigns on the platform and create high-intent audiences.

Additionally, StackAdapt provides templates that allow users to define audiences through rule-based segmentation. It uses real-time customer data to create audiences while using first-party data.

The integration simplifies pixel installation for Shopify merchants and marketers, enabling them to streamline processes. It allows them to be more accurate in retargeting audiences while adapting to first-party data collection.

By allowing customers to adapt to a cookieless marketing environment, StackAdapt’s offering also improves how it engages customers.

“Enabling Shopify merchants to activate their first-party data through a simplified pixel onboarding process represents a major step forward in e-commerce advertising,” Vitaly Pecherskiy, chief executive officer of StackAdapt, commented.

“Our integration not only minimizes the complexities associated with digital advertising but also opens up new opportunities for merchants to connect with their audience in a more meaningful and personalized way,” Pecherskiy added.

Sydney, Australia – StackAdapt, a multi-channel advertising platform, has launched the self-serve StackAdapt Brand Lift for advertisers in the Asia-Pacific (APAC) region. 

Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels. 

The StackAdapt Brand Lift offers real-time insights and audience perceptions at multiple stages, enabling data-driven actions. It eliminates the need for third-party solutions, which can cause delays and can be more costly. 

Leveraging data accuracy, the new feature can provide reliable insights into the audiences’ perception of campaigns. It leads to precision in campaign performance findings, and consequently, optimisation of performance.

Additionally, StackAdapt allows customisation within its platform, ensuring that advertisers can tailor their studies according to their campaign goals. It also allows marketers to start and stop studies when necessary.

The brand lift tool supports a range of digital channels including native, display, video, CTV, OTT, audio, and in-game advertising. 

Liam McCarten, vice president of Asia-Pacific at StackAdapt, commented, “Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes. With the introduction of our self-serve brand lift studies, we’re giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility. This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape.”

Hong Kong – StackAdapt, an AI-powered advertising platform, has announced the appointment of key executives to strengthen its team in the Asia-Pacific (APAC) region. The company appointed two executives to lead operations in Hong Kong and Japan.

Jeffrey Kwan has been named head of business for Hong Kong, while Takeshi Yamaguchi joins as head of business for Japan. 

Kwan brings extensive experience launching adtech companies into new markets, including Teads. He has also worked with Financial Times and Reuters.

Meanwhile, Yamaguchi has a strong track record in the industry with previous roles at Ogury, Monks, Integral Ad Science.

StackAdapt plans to further expand its market presence in APAC. Currently, its presence extends to Singapore, Australia, New Zealand, Japan, and Hong Kong.

Recently, StackAdapt also hired former Google executive Deirdre Chew and ex-Meta executive Liam McCarten for leadership roles in APAC.

“Welcoming Jeffrey and Takeshi to StackAdapt demonstrates how serious our ambition is to continue growing our presence across North Asia. Their track record of scaling businesses and building deep partnerships with agencies and brands will only further the momentum we’re seeing across the APAC region. Through our tech, our team, and our focus on creating real value for marketers , we’re incredibly bullish in the demand to support agencies and brands in delivering their critical business outcomes,” Liam McCarten, vice president of APAC at StackAdapt, said. 

“StackAdapt stands out in the market with its cutting-edge technology, including advanced AI and machine learning tools, a powerful suite of creative ad builder solutions, and a comprehensive multi-channel marketing solution. In my view, the StackAdapt platform is a formidable alternative to other DSPs, offering the speed and service needed to manage complex digital advertising campaigns at scale with ease, ultimately delivering a strong return on a brand’s media investments,” Kwan said.

Yamaguchi commented, “The Japanese market is large in terms of digital advertising spend, but advertisers and agencies are still hesitant to make a commitment to programmatic. As the rest of the world has already made a shift, this gap could become a serious issue for Japan’s market in the near future. With a unique approach and technology, we believe that StackAdapt can help grow the programmatic advertising market in Japan.”

StackAdapt’s platform allows media buyers to plan, execute, and optimise cross-channel campaigns.

Canada – Advertising platform StackAdapt has partnered with DoubleVerify, a digital media measurement, data, and analytics software platform. The collaboration aims to improve post-impression measurement tracking of StackAdapt, enabling its clients to access accurate viewability and traffic authenticity.

DoubleVerify will replace the external viewability metrics of MOAT, an analytics platform set to shut down on Sept. 30. While ensuring user continuity, DoubleVerify also leverages its technology to boost StackAdapt’s internal tools for invalid traffic and brand safety protection. 

“At StackAdapt, our priority has always been to stay ahead of the curve and provide our customers with the best tools and technologies available,” Michael Shang, StackAdapt senior vice president of advertising technologies, said.

“We knew we had to align with a partner that not only matches but exceeds our high standards for reliability and accuracy in post-impression measurement. DoubleVerify was the clear choice, given their proven track record and market leadership,” Shang added.

“We’re excited to partner with StackAdapt to enhance their post-impression measurement capabilities,”  Steve Woolway, executive vice president of business development at DoubleVerify, said.

“As the digital advertising landscape becomes increasingly complex, it’s crucial that advertisers have access to reliable, real-time metrics that ensure transparency and drive better outcomes. Our collaboration with StackAdapt underscores our shared commitment to delivering the highest standards of measurement, helping advertisers confidently navigate challenges and optimize their campaign performance,” Woolway said. 

StackAdapt’s integration with DoubleVerify ensures that its clients continue to benefit from advanced measurement tools that adapt to the needs of advertisers amid the dynamic industry.

Hong Kong – AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.

This partnership will enhance targeted advertising on mobile apps and websites, allowing advertisers to more precisely reach their desired demographic audiences with digital campaigns.

Additionally, it will allow StackAdapt’s DSP to source both standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region, further enhancing its mobile audience capabilities. 

This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions. The partnership will also explore non-cookie-based and alternative identifier solutions to help brands achieve more precise targeting.

AlikeAudience emphasised the importance of collaborating with one of the fastest-growing DSPs in these key markets. The data partnership is also expected to enrich the mobile audience’s media buying for advertisers. 

Jeremy Lo, managing director at AlikeAudience, said, “Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance. By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximising ROI. We’re thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC.” 

Lo added, “Brands seeking to run effective advertising campaigns need to find the right target groups, and we achieve this target by providing media buyers with consented audiences through universal channels across devices.” 

AlikeAudience provides custom demographic, interest, and app data, offering over 7,000 audience segments in the US and APAC across sectors like FMCG, automotive, ecommerce, entertainment, and travel. The company combines location signals, app usage, and demographic data with market research insights to create targetable segments for media activation.

Denis Loboda, senior director of data at StackAdapt, said, “We are consistently looking for ways to increase the global offerings provided through the platform, and this partnership enables us to enhance our mobile segments and anonymised audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls, and we are excited to activate this integration for our clients.”

Singapore – StackAdapt, a multi-channel advertising platform, has announced the appointment of Deirdre Chew as its new director of sales for Southeast Asia to advance the company’s growth plan in the Asian region.

Chew brings fifteen years of experience in the agency and digital advertising industries. In her new role, Chew will focus on spearheading the market expansion of StackAdapt’s programmatic footprint across the SEA region. 

As the new director of sales, she will drive strategic regional initiatives and commercial partnerships to secure business growth, deliver a streamlined operating model to provide optimal customer experiences, and motivate and mentor colleagues to excel in a fast-paced, high-growth environment. 

Before joining StackAdapt, Chew spent ten years at Google, where she most recently led a team of measurement specialists in Asia, assisting customers in managing privacy concerns and optimising data-driven performance.

At Google, Chew played a pivotal role in launching the company’s programmatic advertising business across Asia from 2014 to 2019. In the following year, she implemented Google’s technology partner strategy, concentrating on analytics and advanced solutions. Additionally, Chew also served as a regional digital manager at MEC in Asia and worked at iCrossing in the US market.

Speaking on her appointment, Chew said, “StackAdapt is leading the market in AI-powered digital advertising and delivering tremendous results for brands by prioritising flexible business partnerships and a customer-centric approach.” 

“The value proposition that StackAdapt provides to brands was a compelling reason to join the company, and I’m excited for the opportunity to create and accelerate a substantial business across Asia,” she added. 

Chew’s appointment follows that of Liam McCarten, who was recently announced as the new VP of sales for StackAdapt Asia-Pacific in February. McCarten said the appointment of Chew will fast-track the company’s presence among key brands in Asia. 

“We are extremely excited to welcome Deirdre to StackAdapt. I believe it’s another example of our ambition and willingness to attract top talent from across the industry. Beyond being impressed with Deirdre’s track record, what has stood out is her client- and agency-centric mindset. She will be a key member of our leadership team and a contributor to StackAdapt’s growth across Asia,” McCarten shared.