Hong Kong – The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, has unveiled the ‘Endless Joy’ float, a vibrant tribute to the city’s unique fusion of tradition and modernity, just in time for the Lunar New Year celebrations.
The ‘Endless Joy’ float captures the festive spirit of the Year of the Snake, representing interconnected blessings and prosperity for all. Showcasing Hong Kong’s iconic skyline, it features snake-shaped elements and rings inspired by the Chinese Knot, symbolising unity and boundless joy.
The centrepiece of the float is a large LED lantern featuring a video collaboration with renowned artist Sija Hong. Her work combines traditional Chinese motifs with modern art, showcasing familiar Hong Kong scenes like temples, horse racing, the wishing tree, and flower markets.
The float also displays Hong’s vibrant illustrations and unique style. Her cultural perspective shines through, blending modern colours with detailed craftsmanship to celebrate Hong Kong’s heritage and innovation.
Samantha Fan, general manager of marketing at HKTB, said, “This collaboration reflects Hong Kong’s spirit—where East meets West, and tradition embraces modernity. We wanted to showcase the city’s cultural diversity while infusing the float with creativity and joy, inviting everyone to celebrate an unforgettable Lunar New Year with us.”
Desmond Li, executive director at Grey Hong Kong, also commented, “The Year of the Snake offers an incredible opportunity to reimagine how we celebrate the Lunar New Year. By combining traditional symbols with modern artistry, we’ve created a float that not only honours Hong Kong’s heritage but also sparks a sense of wonder and excitement for all audiences.”
The ‘Endless Joy’ float will be a highlight of the city’s Lunar New Year celebrations, bringing festive cheer to locals and visitors. Its intricate design showcases Hong Kong’s unique traditions and creative spirit, ensuring a memorable experience for all.
