Hong Kong – Citybus has launched ‘HK City Sightseeing,’ a new tourism brand designed to support the Hong Kong Government’s strategy to boost the tourism sector and drive economic growth.
The ‘HK City Sightseeing’ open-top bus serves as a flagship offering, showcasing Hong Kong’s rich cultural experiences. Featuring a bold new logo and vibrant livery crafted by renowned local illustrator Don Mak, the design blends traditional Hong Kong aesthetics with depictions of the city’s iconic attractions.
Citybus has redesigned the buses to offer tourists a refreshing and immersive experience. The fully refurbished vehicles feature panoramic glass sunroofs, sliding windows, new seating, and advanced onboard technology, ensuring comfort and reliable operations throughout the year.
The launch of the new buses coincides with the debut of the ‘HK Sightseeing’ mobile app, offering an unparalleled experience and a captivating story of Hong Kong.
The new all-in-one mobile app allows tourists to easily explore Hong Kong, plan their trips, and purchase a Citybus+ Sightseeing Pass, all within one platform, providing convenient access to various tourism offerings.
It also provides an immersive experience with real-time multilingual commentary on sightseeing routes, recommendations for attractions, and links to major sites, along with special discounts from partners in tourism, retail, hospitality, and F&B.
Along with the launch of ‘HK City Sightseeing,’ Citybus introduced the ‘Citybus+’ sightseeing passes. These bundles offer unlimited rides on the bus network, including the exclusive hop-on-hop-off open-top buses, with departures every 8 minutes to key attractions, retail outlets, and Hong Kong’s diverse food and beverage options.
Citybus marked the launch of the new bus with a grand ceremony at the Tsim Sha Tsui promenade, officiated by Mr. Kevin Yeung Yun-hung, GBS, JP, Secretary for Culture, Sports, and Tourism of the Hong Kong SAR Government, and Hon. You Pak-leung, MH, JP, Legislative Council Member for the Tourism Functional Constituency, alongside several distinguished guests from the government and industry.
Richard Hall, managing director of Citybus, highlighted that the new tourism brand aims to accelerate Hong Kong’s economic growth. He noted that the chief executive’s recent policy address to boost tourist arrivals, especially from mainland China, presents exciting opportunities. With the launch of the Citybus+ ticketing solution, Citybus is enhancing Hong Kong’s already world-class public transport system.
“HK City Sightseeing will be seen as the “super connector” through enhancing every visitor’s experience by connecting up every aspect of their journey and visit to Hong Kong. After extensive research and consultation, we are proud to be not only providing a product and services that physically link up all the key tourism destinations and attractions, but also establishing strong partnerships and collaborations across the tourism, retail, hospitality, and food and beverage sectors along with other supporting organisations to generate prosperity and drive success for all and Hong Kong,” Hall added.
