India – German lifestyle brand Hettich has unveiled its latest brand campaign, highlighting its new positioning of ‘Magical Interior Experiences,’ which infuses the brand narrative with a sense of wonder and enchantment.
Titled ‘The Youngest Magician,’ Hettich’s latest campaign seeks to transform industry and brand perceptions from focussing solely on functionality to fostering an emotional connection that deeply resonates with consumers’ affection for their homes and décor.
The campaign film features a young boy whose love for home interiors makes him believe he can be a magician with Hettich. In a home filled with wonder, Magic Boy shows how Hettich’s innovative fittings and appliances can turn ordinary spaces into magical places.
Hettich’s campaign is further enhanced by a comprehensive 360 media plan, inviting audiences to experience their homes through the Magic Boy’s eyes, where every fitting and appliance adds a touch of magic to everyday life.
Jiteen Aggarwal, CMO of Hettich India and SAARC, commented, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”
