New Zealand– ASB Bank has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign, which highlights the vital role of home ownership managers in guiding New Zealanders through the evolving challenges of home ownership.
The campaign features a series of light-hearted films starring the popular advertising couple, Ben and Amy, along with their new furry family member, Sunny the Saint Bernard. When the family faces challenges adjusting to their new addition, Teana, a real-life ASB Home Ownership Manager, steps in to help them get back on track.
ASB’s campaign aims to showcase the expertise and experience of its team in guiding and supporting people through every stage of their home ownership journey, from renovations and mortgage adjustments to enhancing the comfort of their homes.
The campaign extends across ASB branches, digital platforms, and social media, featuring interactive street posters uniquely designed for dogs. These’sniff’ posters, created in collaboration with Phantom Billstickers, emit a scent to attract dogs and are displayed at locations in Auckland, Wellington, and Christchurch.
Additionally, the integrated campaign also directs New Zealanders to the ASB website, where they can use the ASB Mobile Banking App to find and book an appointment with a local home ownership manager tailored to their needs.
Helen Fitzsimons, chief marketing officer at ASB, said, “We’re here to help New Zealanders achieve their home ownership goals. We understand the Kiwi dream of owning your own home, and we know that even for those who do own a home, the current situation is rarely the final goal. As people’s lives, families, and jobs expand and change, so too do their priorities, and we’re committed to helping our customers at every step of their home ownership journey.
“Our new campaign highlights the incredible work our home ownership managers do and how they go the extra mile for our customers, whatever life throws at them,” Fitzsimons added.
Meanwhile, Damon Stapleton, chief creative officer at The Monkeys Aotearoa, commented, “A home is more than just four walls; it’s a space where life happens. But sometimes, your home gets out of sync with your life, and you just need more space. In our latest campaign, we again turn to Ben and Amy to showcase how the constantly evolving life of a homeowner can be aided by a passionate ASB Home Ownership Manager.”
