Singapore – With the hype for the 2024 UEFA European Football Championship–which will happen in a month away–continues across Asia-Pacific, new data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
In terms of recognising TV programme sponsors–meaning those shown during broadcast of football matches–about half of football followers in Thailand (51%) and Hong Kong (49%) have noticed such sponsorships, ahead of more than two-fifths in Australia (45%) and Indonesia (44%). However, only a quarter in Singapore (26%) say the same.
Meanwhile, in terms of recognising sponsors at the venue, about a third of football followers in Australia (35%) have noticed such sponsorships, ahead of a quarter in Hong Kong and Indonesia (both 24%), and closer to a fifth in Thailand (22%) and Singapore (18%).
Moreover, about a third of football followers in Australia (36%), Thailand (34%) and Indonesia (32%) have noticed sponsorships related to the team’s season sponsor, compared to around a quarter in Singapore (27%) and Hong Kong (25%).
Lastly, the data also shows that most football followers in Indonesia (57%) and Thailand (52%) would support their teams by buying products from their sponsors, with about an eighth (12-13%) expressing strong agreement.
