Singapore – Hepmil Singapore and Mediacorp have teamed up in a first-of-its-kind partnership to help brands gain maximum exposure through sustained, impactful marketing campaigns that stand out from the noise and clutter in today’s saturated media landscape.
This tie-up marries each partner’s strengths and offers clients the best of both worlds: access to Hepmil Singapore’s parent group, Hepmil Media Group’s vast community of over 1,000 Key Opinion Leaders (KOLs) and influencers across six markets; and the unrivalled audience reach of Mediacorp’s transmedia network of TV, audio, digital and out-of-home platforms.
Hepmil Singapore and Mediacorp have launched a joint offering known as POV Gen Z for clients who especially want to engage Gen Z and Millenial audiences. POV Gen Z will see branded videos and advertorials developed from the point of view (POV) of KOLs with niche interests in a wide array of topics such as food, fashion, fitness and more. Their content will then be hosted on Mediacorp platforms such as CNA TODAY and 8days, and further amplified on its wider network of media platforms.
With this offering, authentic, entertaining and engaging stories told by influential KOLs will be able to reach today’s digitally connected generation via brand-safe and credible platforms. Furthermore, by driving these stories across a multitude of social and publishing platforms, clients can look forward to increased longevity and higher visibility (through enhanced search engine optimisation, or SEO) of their campaigns.
In addition, as part of this partnership, clients can look forward to several new co-bundled marketing solutions that marry the respective strengths of both parties. Clients who are keen to leverage these new-to-market solutions can do so by going through either Hepmil Singapore or Mediacorp. This allows for a more holistic, omnichannel and customised approach to meeting clients’ needs by leveraging the best of what both Hepmil Singapore and Mediacorp can offer.
Michelle Tan, CEO of Hepmil Singapore, said, “Our priority at Hepmil has always been to drive client success. Partnering with Mediacorp was a natural step to ensure that creator content not only stands out in the crowded social media landscape but also gains greater reach through Mediacorp’s comprehensive media solutions.”
Meanwhile, Jacqui Lim, chief commercial officer at Mediacorp, commented, “We are excited to team up with Hepmil Media Group to harness the power of influencer-driven social conversations in advertising. Our partnership aims to offer a holistic solution amidst today’s fragmented influencer industry with a myriad of creators having their own niche areas of interest and followers.”
She added, “Our clients will now have access to Hepmil Media Group’s community of KOLs in addition to Mediacorp’s existing pool of creative talent and extensive media network, offering them greater choice and more relevant ways to spotlight their brands. We look forward to working with clients through POV Gen Z and our suite of co-bundled solutions to supercharge their marketing campaigns and take their businesses to the next level.”
