Singapore – Mediacorp, the Singaporean state-owned media network, has named Jacqui Lim as its new chief commercial officer to drive revenue growth and unlock new business opportunities for the company.
With extensive experience in the media and advertising space, Lim will be instrumental in charting a roadmap for boosting revenue streams and developing a commercial strategy aligned with Mediacorp’s efforts to constantly innovate and augment its offerings for audiences and advertisers.
As the new CCO, she will lead the Commercial Group in revenue generation and client engagement, collaborating with business units and partners to provide targeted solutions across Mediacorp’s wide range of IPs and platforms.
Lim spent two decades of her career working in management and directorial roles for a number of media agency networks, like Publicis Media and Omnicom Media Group. She was most recently with Havas, where she served as the CEO of Havas Media Group and regional chief growth officer of Havas Group.
During her tenure, the agency brands in Havas Media Group received accolades and recognition across various industry award shows.
Lim’s appointment will be effective on June 3, 2024.
Tham Loke Kheng, CEO of Mediacorp, said, “Partnerships are key to unlocking new commercial success. I believe Jacqui will bring her business and creative acumen to continue delivering innovative and targeted solutions for our clients across our wide range of content, talent, and platforms.”
Commenting on her appointment, Lim also said, “I am thrilled to join a forward-thinking company that is focused on securing its position as a leading integrated player in the competitive media landscape. I look forward to working with Team Mediacorp to deliver synergistic business results and provide the most effective, complete, and targeted solutions for our clients.”
