Melbourne, Australia – Havas Red has appointed Erin Sing as executive director of its Melbourne office, marking a strategic push to accelerate growth following a year of major client wins, award-winning campaigns, and the opening of a new Havas Village in Richmond.
Sing will lead Havas Red’s Melbourne team, expanding the agency’s integrated national offering across PR, social, influencer and creator content, digital, and experiential work, while collaborating closely with leadership and specialist teams in Sydney, Brisbane, and beyond.
With over 16 years’ experience across in-house and agency roles in corporate communications, public affairs, and marketing, Sing joins from senior positions at Mars Australia and New Zealand, and Kinrise, having previously co-founded Melbourne-based PR and marketing agency Modern Currency.
Shane Russell, CEO of Havas Red Australia, said, “While Havas Red has enjoyed a long and successful history in Melbourne, the past year has been intentionally transformational. Melbourne is home to an outstanding Havas Red team and agency Village, several of our largest, longest-tenured client partnerships, and a slew of newly won clients that are looking to take larger market share. Now is the right time to accelerate our ambitions and we’re thrilled to have Erin at the helm.”
He added, “Clients are looking for dynamic agency partners–those with the strategic capability to understand perspectives from both sides of the fence, and across a multitude of verticals and capabilities. Erin brings those unique perspectives and experience to the table for our clients and growing Melbourne team, which has increased to more than 20 people this past year.”
Sing commented, “Havas Red has a clear point of view on the role of earned, a strong mix of clients, and a collaborative culture that encourages integrated thinking and outcomes. The Melbourne team had a very positive 2025 and this year is shaping up even stronger. I’m excited to help shape the next chapter as we continue to broaden the work we deliver.”
Havas Red’s Melbourne clients span consumer, healthcare, and corporate sectors, including Toyota Motor Corporation Australia, L’Oréal, Tangerine, Make-A-Wish, Siemens Healthineers, Village Roadshow, Findex, Thermomix, UCB, and Chiesi.
The agency is also deeply embedded in Melbourne’s cultural and sporting calendar, activating brands at the Melbourne Cup Carnival, AFL Grand Final, NBL, and A-League events.
“Having most recently worked client side, I can bring a level of strategic and commercial understanding of client expectations, operations, and pressures, and translate that into a stronger agency-client partnership,” Sing emphasised.
Sing follows Nicole Streete, who was appointed executive director, Brisbane in October 2025, as Havas Red continues to strengthen leadership across its national network of 90+ staff.
