Singapore – GumGum, the global digital advertising platform known for its contextual-first approach, has bolstered its executive team by appointing Kerel Cooper as the new chief marketing officer (CMO).
As the new CMO, Cooper will spearhead GumGum’s global marketing strategy, enhance brand and agency adoption with GumGum’s cutting-edge advertising solutions, and propel the company’s overall growth. His ad tech expertise will be vital in addressing the challenges and seizing opportunities in the digital advertising sector.
Cooper joins GumGum from Group Black, where he was president of advertising, championing the growth of Black-owned media. Before that, he spent seven years at LiveIntent, progressing from vice president of platform development to chief marketing officer.
His industry experience is further enriched by his role as an adjunct professor at Kean University, where he teaches ‘Sports Marketing and Digital Marketing Strategies’ to both undergraduate and graduate students. Additionally, Cooper co-founded the Minority Report Podcast.
Cooper shared, “I’m excited to join GumGum and lead the marketing efforts for a company at the forefront of contextual intelligence and innovation in advertising. GumGum’s unique approach aligns with my vision of creating meaningful and impactful connections for all audiences, everywhere. I look forward to contributing to the company’s continued success and growth while expanding global awareness of mindset-first advertising.”
Meanwhile, Phil Schraeder, CEO of GumGum, said, “We’re absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel’s unparalleled expertise in ad tech is exactly what we need to skyrocket our growth. With his leadership, we’re set to revolutionise our mindset-first approach and turbocharge our ability to help our clients reach and support all audiences.”
