L’Oréal Korea names GroupM as media partner of record 

Korea – GroupM, WPP’s media investment group, has been named L’Oréal Korea’s media partner of record, responsible for all media planning and buying activities.

GroupM was chosen by L’Oréal Korea after a competitive process, impressing with their in-depth understanding of the Korean market, strategic prowess, significant media buying power, and advanced capabilities in technology and commerce.

Michael Beecroft, GroupM’s CEO for Northeast Asia, said, “We are hugely honoured to be expanding our relationship with such an iconic and ambitious brand in such an exciting market.” 

“Korea is home to many of the world’s most sophisticated beauty consumers. We look forward to helping L’Oréal Korea meet their needs with compelling, relevant media that drives growth and innovation,” Beecroft added. 

This appointment strengthens the global relationship between L’Oréal Groupe, the world’s fourth-largest advertiser, and GroupM, expanding their partnership to over 30 markets worldwide, including the key Korean market.