Tag: Content Marketing
Malaysia – GrowthOps Asia and Standard Chartered Bank (Hong Kong) were announced as the Grand Prix winners at the recently concluded Content Marketing Awards Asia Pacific (CMAA) 2026, taking home top honours in the Agency and Brand of the Year categories, respectively. MARKETECH APAC’s Content...
Seoul, South Korea – Fan-driven content is taking centre stage in South Korea’s digital entertainment scene. The Pinkfong Company, the studio behind global hit “Baby Shark,” has partnered with Supertone to expand its latest IP, REDREX, into AI-powered, fan-generated content. The collaboration integrates...
Having a strong SEO strategy is what the food company Danone had in mind, as it worked closely with Eyden Indonesia, an agency part of the Volare Advertising Network. With their collaboration, the agency has clinched four wins for MARKETECH APAC’s inaugural Marketing Technology Awards 2024.
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
It's not an enigma that brands must go where the consumer goes - which is why exciting content with embedded shopping opportunities no doubt spell success for a brand.
To run until February, MARKETECH APAC releases a collection of though leadership pieces penned by marketing leaders to prepare the industry this 2022.
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
The new APAC hires of Green Park Content range from client service positions, creative production, and editorial team.
The new services by Honour Media center around content, be it written or on social media to raise brand awareness.
A veteran in branding communications, Archana Menon will take helm of Mutant Malaysia as part of the agency's expansion regionally.
