Manila, Philippines – Earlier this year, GrabFood in the Philippines launched a discoverability feature ‘Indie Eats’ which aims to tag small to medium restaurants in the platform that are proven of quality and good taste.

The platform is moving further with its goal to help merchants and consumers benefit best from each other by launching an engaging 3-episode series on Facebook. Called ‘Totoong Sarap’ (Truly Delicious), the goal is to put the high-rated ‘Indie Eats’ to the test and cast out foodies’ reservations around their hype.

‘Indie Eats’ ambassador and social media personality Sassa Gurl will host the series and will be accompanied by different celebrity guests for each episode. Sassa Gurl and the guest will be trying out ‘Indie Eats’ restos and give their honest and no-holds-barred feedback.

The mini-series has already kicked off with pilot guest, Kiray Celis, a popular Filipino comedian. In the second episode, Sassa Gurl will be with kid guests, while the third and final episode is teased to showcase ‘queens’. The mini-series can be viewed on GrabFood PH’s official Facebook page.

In June, the ‘Indie Eats’ feature has been expanded nationwide to accommodate merchants in provincial cities Pampanga, Cebu, and Davao.

Philippines – Indie Eats, GrabFood’s latest merchant discoverability program, has announced its nationwide expansion to spotlight small yet promising and quality food businesses. From Pampanga to Cebu to Davao and many more areas, Grab customers can now better appreciate local entrepreneurs as well as take advantage of their offerings.

The Indie Eats expansion comes just two months after it was launched in March, with the goal of assisting Grab’s vast community of small and local merchant-partners.

To celebrate the expansion, Indie Eats ambassadors social media personality Sassa Gurl and Filipino-French chef and YouTube content creator Erwan Heussaff re-united for part two of their entertaining yet unforgettable first encounter – and, much like how Indie Eats takes on the whole country. On their latest YouTube vlog, Sassa goes global with an unexpected and surprise appearance by Nico Bolzico in a meeting of the AFAMs

Aside from the new vlog, Indie Eats has also encouraged consumers to munch some of the newly-added merchant-partners to the program; Pampanga: Amazing undiscovered dishes await from new Indie Eats merchant-partners, Ollie’s Burger, Simple Morning by Station Cafe, and Kuya Jeck’s Tapsilogan!, Cebu: Try out something new and unexpected with the likes of Martin’s Burger House, Wow Lugaw, and Mojo Milktea!, Davao: Support your local quality small businesses with just a few taps and order from Patel’s Food Hub, Gotokai, and Dabao Buns!

Meanwhile, GrabFood is also currently holding their #IndieEatsReview challenge on TikTok, running until June 15, 2022! Where consumers can upload a video of themselves trying any Indie Eats offering and tag @grabfoodph to get a chance to win a year’s worth of GrabFood vouchers. 

Manila, Philippines – In a bid to aid the growing number of food-related small businesses in the Philippines, Grab Philippines has launched a new program called ‘Indie Eats’, which aims to help merchant-partners amplify their presence on GrabFood and bring their offerings to the spotlight.

‘Indie Eats’ hosts a full roster of small and local merchant-partners that are perfect for every craving. Whether you’re looking for refreshing mango coolers to beat the heat from ‘Mango Series’, the hearty and comforting taste of lugaw (rice porridge) from ‘Lugaw ni Pinggoy’, or a quick bite of your favourite pastries from ‘Panaderia Pantoja’, Grab has you covered with its range of merchant-partners.

With Indie Eats, Grab hopes to provide assistance to their vast community of small and local merchant-partners. Those interested to onboard can partake in Grab’s upskilling seminars, providing training in building their brand and menu. This ensures that merchant-partners are able to improve their brand every step of the way. 

All in all, the program also aims to inspire its merchant-partners to become the best brands they can be, and be on their way to exciting more consumers with their offerings.

Martin Luchangco, head of merchants and partnerships at Grab Philippines, said, “At Grab, we are always ready to provide support to our merchant-partners to ensure they are able to meet success and have a rewarding experience on our platform; in particular, small food businesses hold a lot of potential not just in Grab but in our local food industry as a whole. Indie Eats is just one of the many ways we want to help them in being discovered by more Filipinos, and reach success with us.”