Singapore – Grab has showcased 75 of its homegrown F&B merchant-partners, an increase from 53 the previous year. Since its listing on the Nasdaq in 2021, Grab has been using the billboard space at Times Square to feature some of its merchant-partners who serve millions of consumers across Southeast Asia through the Grab app.
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
It is worth noting that a large number of the six million merchants and partners on Grab are small-to-medium F&B outfits, with 67% of total GrabFood and GrabMart GMV was contributed by MSMEs.
“These merchants-partners typically don’t have the same marketing and advertising budget as larger players, and would not usually advertise outside their home countries,” Grab said in a recent blog regarding the latest version of this initiative.
Some of those merchants being featured include Philippines-based fruit brand Prutasan ni Adan, Malaysia-based soy sauce chicken restaurant Nasi Ayam Kee Chup, Singapore-based DIY sushi and salad chain Maki-San, and Thailand-based bakery HAAB.
