Singapore – Creative agency GOVT Singapore has announced new key appointments to drive growth to its senior management team.
GOVT Singapore has named Phang Mei Jeng as its managing director, Kevin Poh as executive creative director (ECD) and Khoo Kai Qi as client services director.
Phang joins the agency from Ensemble Worldwide/Mediabrands Content Studio in Malaysia, where she spent 7 years in the company until she rose to the position of managing director. She has also served as BBDO Proximity China’s business director, working with brands such as PETRONAS, Pizza Hut, Visa, OPPO, Ford, Gillette, Braun, and Toyota.
Phang takes over from former managing director Alvina Seah, who remains as GOVT group of companies’ partner.
Meanwhile, Poh was promoted from his previous role as group creative director, having spent 7 years with GOVT. Poh has worked with brands such as Sentosa, Julie’s Biscuits, Puma, and Asahi.
Poh steps into the ECD role following Tim Chan’s appointment as chief operating officer in The Betterment Group, the agency’s parent company.
Khoo, on the other hand, has gained over 13 years of experience in agencies such as Publicis, JWT, Tribal DDB Worldwide, and Moon Rabbit Singapore.
“Change is the only constant in life, and even more so in our industry. Our move to bring in new blood and elevate stalwarts like Kevin to bigger leadership positions is all about keeping the agency’s energy fresh and dynamic. At the same time, it allows the Co-Founders to spend time pursuing new opportunities for the Group and its agencies. And there’ll be more exciting ventures in the pipeline we’ll share in the coming months,” Leon Lai, CEO of The Betterment Group, said.
