Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys.
With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity and lack of community support. The campaign emphasizes that running is for everyone, regardless of skill level or experience.
The campaign also encourages runners to celebrate their victories such as overcoming personal obstacles and improving health.
PUMA’s commitment to supporting runners is reflected in its new Deviate NITRO 3 shoe, which provides comfort and support.
Local initiatives will also be organised through the PUMA NITRO Run Club in Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. These initiatives aim to foster community engagement and create a supportive environment for runners.
“At PUMA, we believe that running is for everyone. With the Deviate NITROTM 3 and our commitment to local initiatives, we’re dedicated to supporting and celebrating the diverse running community across Southeast Asia. By connecting with runners on a personal level in this film, we aim to inspire and empower them to define their own running journeys,” Eleanor Wang, marketing director at PUMA Southeast Asia, said.
Kevin Poh, group creative director of GOVT, commented, “We wanted to make a film that resonates with everyday runners. That meant going beyond the tropes of performance and professional athletes breaking their limits so often seen in sports commercials. Instead, we celebrate everyone and anyone who’s ever thought they weren’t made to run. We want to encourage the running community to embrace the ‘bad’ runners in them, and engage with running the way it should be enjoyed—inclusively, joyfully and without judgment.”
