Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore.
Such first-of-its-kind collaboration marks a significant milestone for the two as it will boost the global tourism sector in the country, allowing Chinese tourists to immerse themselves in a wide variety of visiting places across 30+ cities in Go City’s portfolio.
This also includes a three-year joint marketing plan in which both parties will allocate resources to adopt the usage of both the Go City Weixin mini programme and Weixin Pay.
Neville Doe, group chief financial officer of Go City, shared his enthusiasm for this partnership, stating, “This exciting partnership with Weixin Pay is a testament to Go City’s commitment to revolutionising the travel experiences for our customers. We’re incredibly excited to team up with a world-class leader in digital payment solutions to better serve our Chinese customers.
“Our mini program is already enhancing the purchase and usage experience for these customers, and this partnership takes this incredible proposition to greater heights. Together, we’re set to open up a world of fresh possibilities, such as special deals and unique experiences, for these travellers across Southeast Asia and beyond,” he added.
Following this remarkable feat, Etienne Ng, regional director, Southeast Asia for Weixin Pay, commented, “We are excited to collaborate with Go City, a pioneer in the tourism industry. This partnership aligns with our aim to provide Chinese users with seamless and secure payment options, enriching their travel experience in Singapore and the rest of the region, and represents a significant step towards achieving that vision for our users.”
Meanwhile, Dawn Jeremiah, vice president, marketing and e-commerce at Go City, also said that the establishment of Go City last September has already brought exponential revenue growth from Mainland Chinese consumers month after month.
“We’ve seen a 1.5x growth in September and October versus 2019 and a 2x growth this month versus 2019. exponential growth particularly to Singapore, followed by London, Sydney, Bangkok, Oahu, New York, Barcelona, and Paris. This year’s Golden Week saw our pass volume sales grow to 4x, average basket size grow by 25%, and lower refund rates, all compared to that of 2019,” she ended.
For the next few months, this strategic partnership is expected to revolutionise the exploration of Singapore’s top destinations, ensuring affordability, accessibility, and an authentically enhanced experience.
