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Global insurer Chubb launches new health and well-being app in Korea

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Seoul, South KoreaGlobal insurer Chubb has officially launched ‘Chubb LifeBalance’ in South Korea, a digital health and well-being platform, that encourages people to incorporate healthy routines into their lifestyle.

‘Chubb LifeBalance’ aims to assess the lifestyle of users and provide a holistic view of health to help them objectively measure and manage their own health condition. The app has a coaching functionality that monitors and encourages the user’s goals set within the platform, such as walking 5,000 steps a day, reducing snack consumption, and establishing a sleep routine, among others.

Furthermore, the health platform also tracks and records over 115 different activities, including yoga, swimming, boxing, and meditation, as well as letting the users invite their friends and family to join challenges and compete in the activities together. It connects with a full range of health devices and other apps such as Fitbit, Strava, and Garmin.

The health points, based on activities and goal achievements set on the app, can be exchanged for mobile vouchers at various coffee shops, gas stations, and grocery stores to enjoy varied benefits, which are only available as exclusive incentives to existing Chubb customers.

According to the company, reputable teams from the Massachusetts Institute of Technology (MIT) participated in building a credible health score system behind the app, which involved over 2,500 clinical papers and years of clinical data collected from over 300 million people, so that users can effectively monitor their overall health and well-being.

Edward Ler, the country president of Chubb Korea, said, “Chubb LifeBalance was created to offer more advanced and personalized health and well-being services for the customers in Korea who lead busy lifestyles. We believe Chubb LifeBalance will help our customers strive towards a sustainable and balanced lifestyle.”

The app is available on the Google Play Store and Apple App Store.

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