Health app Archives - MARKETECH APAC

Seoul, South Korea – Global insurer Chubb has officially launched ‘Chubb LifeBalance’ in South Korea, a digital health and well-being platform, that encourages people to incorporate healthy routines into their lifestyle.

‘Chubb LifeBalance’ aims to assess the lifestyle of users and provide a holistic view of health to help them objectively measure and manage their own health condition. The app has a coaching functionality that monitors and encourages the user’s goals set within the platform, such as walking 5,000 steps a day, reducing snack consumption, and establishing a sleep routine, among others.

Furthermore, the health platform also tracks and records over 115 different activities, including yoga, swimming, boxing, and meditation, as well as letting the users invite their friends and family to join challenges and compete in the activities together. It connects with a full range of health devices and other apps such as Fitbit, Strava, and Garmin.

The health points, based on activities and goal achievements set on the app, can be exchanged for mobile vouchers at various coffee shops, gas stations, and grocery stores to enjoy varied benefits, which are only available as exclusive incentives to existing Chubb customers.

According to the company, reputable teams from the Massachusetts Institute of Technology (MIT) participated in building a credible health score system behind the app, which involved over 2,500 clinical papers and years of clinical data collected from over 300 million people, so that users can effectively monitor their overall health and well-being.

Edward Ler, the country president of Chubb Korea, said, “Chubb LifeBalance was created to offer more advanced and personalized health and well-being services for the customers in Korea who lead busy lifestyles. We believe Chubb LifeBalance will help our customers strive towards a sustainable and balanced lifestyle.”

The app is available on the Google Play Store and Apple App Store.

Singapore – The government of Singapore and global tech leader Apple have partnered to launch the health initiative LumiHealth, a personalized program to encourage healthy activity and behaviors using Apple Watch.

The first-of-its-kind program was designed by Singapore’s Health Promotion Board in conjunction with Apple as part of the country’s Smart Nation initiative, which is a national effort to leverage technology to deliver benefits to its citizens and businesses.

At the core of the initiative is the LumiHealth app. Created in collaboration with a team of physicians and public health experts, LumiHealth uses technology and behavioral insights to encourage Singaporeans to keep a healthy living and complete wellness challenges through their Apple Watch and iPhone.

The program will run for two years starting October 2020, where pre-order has already been made available on the app store.

“Even as all of us around the world are dealing with the challenges of COVID-19, we must keep investing in our future. And there is no better investment than in our own personal health,” said Heng Swee Keat, Singapore’s deputy prime minister.

“This partnership between Singapore and Apple will enable Singaporeans to lead healthier lives, but equally important, it will contribute valuable insights [into] improving the health of people all over the world,” added Heng.

The app uses a quirky feature, a ‘friendly” intergalactic explorer who will guide users while they “travel through worlds” in accomplishing wellness tasks that will be personalized based on their age, gender, and weight.

The tasks include weekly activity goals that can be met through not just walking, but also swimming, yoga, and other activities. LumiHealth will also be providing reminders to users with regards to health screenings and immunizations as well as to participate in wellness challenges that aim to improve sleep habits and mindfulness, and encourage better food choices.

As users complete the said goals and challenges, users navigate the intergalactic explorer back to its “home,” all while being able to earn rewards worth up to S$380 over the two-year duration of the program. An Apple Watch is necessary to participate, as is downloading the LumiHealth app.

LumiHealth was created with customer privacy and data security built into its design. The program will be voluntary as users must opt in and provide consent to share information with app when they join, and may opt out at any time.

Apple assures, “The collection of any personal identifiable information will be limited to information that will enable the app to provide an experience that is personalized and relevant to the user’s needs.”

It adds on the privacy terms, “All user data will be encrypted to protect privacy. Data will be stored in a highly secure system that is fully compliant with Singapore’s data privacy and security laws. No data from LumiHealth will ever be sold or shared for marketing purposes.”

LumiHealth is the culmination of a two-year process that began with Singapore soliciting proposals from international healthcare and technology companies on ways to enrich the lives and health of its population.

Jeff Williams, Apple’s chief operating officer said, “Singapore has one of the world’s leading healthcare systems, and we are thrilled to be partnering with them to incorporate Apple Watch and LumiHealth into their holistic approach to well-being.”

“Apple Watch has already helped millions of our customers manage their activity levels to improve their health, and we look forward to applying our expertise here in the same privacy-friendly way,” added Williams.