São Paulo, Brazil – Corona Cero, the first-ever global beer sponsor of the Olympic and Paralympic Games, has teamed up with advertising agency Grey for its latest ‘Golden Venues’ activation, transporting seats from the Olympic Games venues in Paris to iconic travel destinations across four continents.
Corona Cero’s ‘Golden Venues’ initiative invites fans to celebrate life’s golden moments and reconnect with nature as part of its ‘For Every Golden Moment’ platform. This activation features seats from Paris Olympic Games venues such as Champ de Mars, Grand Palais, and Le Concorde, placing them in breathtaking sunset destinations worldwide.
The ‘Golden Venues’ activation showcases 11 breathtaking outdoor settings across nine countries, including Arpoador Beach in Rio de Janeiro, Brazil, Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia.
Other locations selected for the activation include the Thames Riverfront in Battersea, London, UK; Coatepeque Volcano in El Salvador; San Carlos de Bariloche in Argentina; Pichilemu in Punta de Lobos, Chile; Morito Beach in Kanagawa, Japan; and three sites in South Africa, including Cape Town’s Signal Hill.
Chosen for their panoramic views and cultural significance, these locations provide visitors with a unique opportunity to experience a touch of the Olympics amidst stunning natural settings. Fans can savour the beauty of nature while celebrating life’s golden moments. Additionally, in select locations, the brand is offering Sunset Hours, featuring free concerts by local bands near the Golden Venues.
Corona has a rich history of promoting outdoor experiences and environmental stewardship, fostering connections, and creating meaningful moments in locations that resonate with fans globally. As the first-ever global beer sponsor of the Olympic Games, the no-alcohol beer brand also emphasises moderation in Olympic celebrations, offering spaces and moments for cheers and choice in significant locations.
Clarissa Pantoja, vice president of Corona Global, said, “From Greece, Brazil, Japan, South Africa, and Argentina, Corona Cero is offering this gift to fans as an opportunity to experience the Olympic golden moment feeling through Golden Venues. By bringing the same seats as from Olympic Games stadiums used throughout Paris to these incredible locations worldwide, we are reminding fans that golden moments not only exist within the Olympic Games but also in the beauty of nature that’s around all of us.”
Gabriel Schmitt, global chief creative officer at Grey, added, “We wanted to not only say but show the world that golden moments can happen everywhere. The Olympic feeling goes way beyond the games, and we’d like to give the world the ability to feel that same feeling every day. By bringing the same seats as from the Olympic stadiums in Paris to stunning venues around the world, Corona Cero is reminding everyone to enjoy these moments.”
Also speaking on the initiative, Anne-Sophie Voumard, managing director for IOC Television & Marketing Services, commented, “As the world anticipates the start of the Olympics, we are proud to see Corona Cero bring a touch of the Games to these global iconic locations for more fans to connect to their golden moments. We hope this gift will inspire people to embrace their own celebratory moments every day! ”
AB InBev, known for its iconic brands like Corona, has long been committed to connecting people through their shared passion for sports. The company is poised to continue this legacy with its decades of award-winning and responsible sports marketing initiatives.
The Golden Venues will be open to the public daily during the Olympic Games, starting July 23, with plans to remain in the area after the games.
