Manila, Philippines – Leading fintech app in the Philippines GCash has appointed its new chief marketing officer, ex-Lazada Neil Trinidad. The marketing veteran shared the announcement on a personal LinkedIn update.
Trinidad brings with him a strong background in marketing, general management, and sales across the industries of FMCG, tech, fintech, and e-commerce. Previously, Trinidad also held the CMO position for the Philippine leg of top e-commerce platform Lazada for over 2 years through 2022.
Transferring to the GCash team right after his CMO stint in Lazada, Trinidad first assumed the position of VP Head of Business of the fintech.
Other notable marketing leadership under his belt include heading the businesses of Google Philippines and Unilever. In 2017, he also co-founded the e-commerce health food delivery business The Feel Good Food Group.
