Manila, Philippines – Karen Yang Chiang, formerly of local fintech GCash, has joined local parenting-focused ecommerce platform as its new chief technology officer. In her new role, Chiang will manage the company’s product, engineering and project delivery teams.
She will also focus on developing the technology, architecture and scalability to support the company’s evolution into an online-to-offline (O2O) parenting ecosystem spanning integrated commerce, content and community experiences.
Chiang previously served as the head of enterprise architecture, strategy and innovation for Mynt, GCash’s parent company.
Speaking on her new role, Chiang said, “I am very honoured and excited to embark on this journey with the edamama team. I look forward to building the next evolution of our platform, enabling us to continuously provide trusted and innovative products and services for our customers.”
Meanwhile, Bela Gupta and Nishant D’Souza, founders at edamama, commented, “Underpinning our mission to help parents simplify decision-making is a customer centric platform built on a robust technology stack. We’re thrilled to welcome Karen to our leadership team to bring our product and engineering roadmap to new heights as we build a leading omnichannel brand.”
They added, “Karen’s track record of scaling start-ups, along with passion for the customer as a mother of three, makes her a true growth partner to us as founders, and an inspiration to all women in technology.”
Since its launch in 2020, edamama has raised a total of US$25M in funding from leading strategic, financial and angel investors, including Alpha JWC Ventures, Gentree Fund, Robinsons Retail Holdings, Kickstart Ventures, Innoven Capital, and Foxmont Capital Partners.