Singapore – Laura Kantor, who previously worked as foodpanda’s marketing and sustainability director, has launched Climate Club, a new agency focused on sustainability communications.
For Kantor, she wanted to create an agency that helps businesses prioritise sustainability through compelling campaigns that drive bottom line results.
During her previous role at foodpanda, she grew the marketing function from 5 to 32, launched 6 new businesses, rebranded foodpanda from orange to pink and launched the loveable mascot, Pau-Pau.
She is also well known for is well for spearheading foodpanda’s sustainability strategy across the Asia-Pacific region, launching several initiatives which have transformed the F&B industry; saving billions of sets of cutlery & becoming the first delivery company to ban the sale of shark fin.
“Very few businesses take Sustainability seriously. It’s often only talked about on Earth Day, or with a one off PR stunt, and it doesn’t have to be the case. Our goal at Climate Club is to turn Sustainability into a competitive advantage – either by reducing costs or generating revenue, all while creating positive impact, so that business leaders make it a priority,” she said.
Kantor added, “After years of working within the sustainability space, I’m so excited to focus all of my efforts on helping businesses build an impactful and meaningful sustainability strategy.”
Prior to launching Climate Club, she also served as the chief marketing and impact officer for abillion, a mobile application which helps users to find vegan and sustainable products.
