Dove inspires a movement to #ChangeTheCompliment and empower girls everywhere

United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks.

The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing adventures.

Each girl receives compliments such as fearless, strong, confident, talented, and creative, instead of just “beautiful”.

“Girls are so much more than just beautiful. Let’s tell them,” Dove declares.

For years, the Dove Self-Esteem Project has helped girls focus on what their bodies can do, not how they look. 

This latest campaign continues that mission with warmth and authenticity, urging everyone to recognise the brilliance, bravery, and boundless spirit that make girls who they truly are.