Tag: Women Empowerment
![[OOH] SG Navy x McCann](https://marketech-apac.com/wp-content/uploads/2026/05/OOH-SG-Navy-x-McCann.jpg)
Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
Through illustrations and health data insights, the initiative highlights how routine parenting activities can mirror the exertion levels often associated with athletic performance.
Entries for the awards will remain open until 22 May 2026, with the judging process scheduled to take place from 1 to 12 June 2026. Finalists will be announced on 23 June 2026, building anticipation toward the awards’ culminating celebration.
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
At the heart of the campaign is an emotional, powerful AV piece that captures a young girl’s first-day playing team sport. The poignant story highlights the importance of belonging, growing, and creating strong, supportive communities.
MARKETECH APAC and UpTech Media’s Empowered Women Awards 2025, the latest collaborative initiative celebrating the contributions of women leaders in marketing and technology, has officially announced the first lineup of its distinguished jury panel. Comprising a diverse group of accomplished professionals...
For the agency, the series features the ‘Motivation Meter?’ which serves as the measure of what drives the women to drive for Grab.
