USA – Global sportswear company Nike and shapewear brand SKIMS have unveiled a joint campaign, “Bodies at Work”, which highlights the strength and individuality of female athletes.
The campaign accompanies the launch of the first NikeSKIMS apparel collection, designed to serve athletes at every level. The line introduces a layered “system of dress” that combines performance-focused fabrics with neutral colourways and adaptable silhouettes, intended to support movement both in training and daily wear.
Directed by Janicza Bravo with photography by Luis Alberto Rodriguez and Rob Woodcox, the “Bodies at Work” campaign showcases more than 50 athletes from Nike’s portfolio. Among those featured are Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, and Serena Williams, alongside SKIMS co-founder and chief creative officer Kim Kardashian.
Kim said that the message of empowerment is central to the campaign.
“NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power. Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes—from elite competitors to everyday gym enthusiasts—to move effortlessly and conquer their goals with confidence,” she explained.
The collaboration also reflects Nike’s broader focus on its women’s business, which the company has identified as a key growth area.
“NikeSKIMS is a bold evolution in how women experience sport and style—and together with SKIMS, we’re delivering what no other brand can,” said Amy Montagne, president of Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
The first NikeSKIMS collection became available on September 26 through nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS flagship stores in New York City and Los Angeles.
