New York, United States – Adtech agency Tremor International has partnered with DoubleVerify, the digital media measurement, data, and analytics platform, to integrate DoubleVerify’s ‘Authentic Brand Suitability’ solution, creating a centralized set of brand safety and fraud controls to amplify advertiser’s campaign performance across devices.
The new solution aims to automatically deploy suitability controls across campaigns and devices, including desktop, mobile web, and mobile app, as well as connected TV (CTV). Through this, advertisers within the platform will now have access to heightened levels of protection, driving gains in both operating efficiency and campaign performance.
Moreover, the solution drives better advertiser outcomes by aligning pre- and post-bid settings, significantly reducing the wasted cost of media through pre-bid avoidance. Other key benefits are customizable controls and operational efficiency.
Steven Woolway, DoubleVerify’s executive vice president of business development, shared driving better advertiser outcomes, whether across CTV, desktop, or mobile video, starts with ensuring that inventory is optimized per the marketer’s specific suitability demands.
“Authentic Brand Suitability helps accomplish this objective, by offering the most advanced brand safety, suitability, and fraud solution available in the market today. DV’s enhanced integration with Tremor International reinforces our commitment to helping advertisers ensure the protection of their brand equity, wherever and however they buy digital media,” said Woolway.
According to a DoubleVerify study, ‘Authentic Brand Suitability’ is deemed to be one of the most efficient and effective ways for advertisers to protect their brand equity against safety and suitability violations.
Jessica La Rosa, Tremor International’s vice president of partnerships and data operations, commented, “We’re excited to expand our partnership with DoubleVerify to enable one of the most robust programmatic brand safety and suitability solutions in the market.”