Tremor International Archives

New York, USA – Tremor International, the parent company managing the combined demand-side platforms (DSP) Amobee and Tremor Video, the supply-side platform (SSP) Unruly, and the CTV ad server Spearad, has endeavoured into a major rebranding.

Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units. Moving forward, products will be called, Nexxen DSP, Nexxen SSP, and Nexxen Ad Server. Furthermore, the latter two – its SSP and Ad Server platforms – will go to market collectively as Nexxen CTRL.

Nexxen bridges the buy- and sell-sides through a single, cohesive video- and CTV-focused platform, that aims to enrich every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (ACR) data. Each pillar of the company’s technology stack is aimed at effectively addressing industry challenges, minimising waste, and maximising media spend and revenue across premium content and scaled targeted audiences.

Following the integration of Amobee earlier in 2023, brands, agencies, and media companies will be able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimisation.

“Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners’ needs by enabling effective video campaigns across all screens, with a specialisation in CTV. This new chapter is grounded in delivering meaningful value, capitalising on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers,” said Ofer Druker, CEO of Tremor International.

“As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative,” added Druker.

Moving forward, the company shared that it also intends to change the listed Tremor International Ltd. parent company name to Nexxen International Ltd., subject to a shareholder vote at its upcoming Annual General Meeting.

New York – Tremor International, the data-driven video and Connected TV (CTV) advertising technology, has announced a global partnership with Scope3, the sustainable advertising catalyst, to apply the latter’s carbon emission measurement methodology to its CTV inventory.

Through Unruly, the SSP in Tremor’s platform, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.

GMPs are media products based on Scope3 data, designed to reduce an advertiser’s carbon footprint by providing them with the ability to map and measure the emissions related to their media spend. By moving spend onto GMPs, advertisers can contribute to potential industry-wide systemic change.

“At Tremor International, we believe in working collaboratively to drive positive change. CTV plays a key role in the future of our business and the industry at large, so it’s critical that we prioritise sustainability as our technology advances to support the convergence of traditional TV and digital advertising,” said Karim Rayes, chief product officer at Tremor International.

He added, “Together with Scope3, we are taking a thoughtful approach to supporting the reduction of our industry’s carbon footprint while continuing to optimise our clients’ investments across emerging formats.”

Brenda Tuohig, head of strategy and global partnerships at Scope3, also said, “As investment in CTV grows, it’s important that the industry can measure and understand the carbon emissions associated with it. By expanding Scope3’s methodology to include streaming and CTV, we’re another step closer to getting a full picture of the ad industry’s carbon footprint.”

Tuohig added, “What’s even more exciting is that we can now use that data to take action to reduce emissions and Tremor is a key part of that. Offering CTV-specific GMPs is just the first of multiple ways that Tremor will be using Scope3 data to help drive emissions reduction in programmatic advertising.”

Tremor International has also previously partnered with media measurement and analytics company Comscore to deliver expanded programmatic CTV audience engagement.

Sydney, Australia – Tremor International’s Unruly, the omnichannel advertising platform with a specialisation in Connected TV (CTV) and video, has announced its partnership with TCL FFALCON (TCL), the Internet and AI×IoT service platform, to provide advertisers with the opportunity to deliver impactful and relevant ads to receptive audiences across the United States, Europe, and Asia Pacific.

Following the integration of the Amobee demand-side platform (DSP) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s ad units on premium CTV/OTT inventory in the TCL Channel, which includes popular entertainment, movies on-demand and live channels.

“Connected TV has become an integral part of the media landscape across APAC, particularly Australia. The rapid adoption of Broadcast Video-on-Demand (BVOD) and FAST channels is providing more opportunities for advertisers to reach fragmented audiences,” said Adam Hunt, vice president, partnerships and business development at Amobee.

He added, “Amobee and Unruly’s partnership with TCL FFALCON helps bridge this gap, giving advertisers a unique opportunity to capitalise on this growing trend and deliver highly targeted and impactful campaigns that resonate with their audiences, ultimately driving better business outcomes.”

Kenneth Suh, chief strategy officer at Tremor International, also remarked, “As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale.”

Suh further added that the partnership will strengthen the company’s capacity to provide clients with advanced targeting and high-impact creative executions on TV.

“TCL FFALCON is committed to delivering innovative TV solutions to our customers, and that’s exactly what this partnership was built to provide,” said Rebecca Wan, overseas business department leader at TCL FFALCON.

Wan added, “By leveraging Unruly and Amobee’s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also creating new, more powerful opportunities for leading brands and advertisers. It’s a win-win-win.”

New York, USA – Media measurement and analytics company Comscore and adtech Tremor International have announced a partnership to deliver expanded programmatic CTV audience engagement, which will enable advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory.

Through the partnership, Comscore’s next generation cookie-free ‘Predictive Audiences’ are now available for activation across Tremor International’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP.

Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV. Advertisers within the platform will be able to reach granular behavioural audiences based on video-level contextual signals, particularly within CTV environments.

“As the leading solution in-market for creating a crosswalk between deterministic audience behaviours and privacy-forward contextual signals, Comscore’s Predictive Audiences drive next-level campaign performance for advertisers on Tremor International’s platform,” Tremor International said in a press statement.

Lee Blickstein, vice president for activation solutions at Comscore, said, “We are excited to partner with Tremor International to advance the CTV industry with more effective programmatic advertising. Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions. Now with Tremor International, we are breaking down this barrier and taking a big step forward in what advertisers can expect from their CTV campaign performance.”

Meanwhile, Jessica La Rosa, VP of partnerships and data operations at Tremor International, commented, “As marketers introduce CTV into their mix, Tremor International is thinking about how we can introduce strong solutions at the outset, so our buyers can build and learn from compelling, relevant ad campaigns for the long-term.”

She added, “We are excited to partner with Comscore on this offering, as it provides a contextual-based solution to the standard third-party audience targeting, which is today powered by cookie IDs and MAIDs. Advertisers get the advantages of the same type of precise and granular audience reach, in a solution that works globally, and in a privacy-compliant manner, across all platforms, especially CTV.”

Singapore – Global video and CTV programmatic advertising platform Unruly has appointed former head of publisher services at AOL Grant Bingham as its newest vice president for international media business development. He will be leading the media partnerships in Unruly’s international markets across the Asia-Pacific (APAC) and the Europe, Middle East, and Africa (EMEA) regions.

Bingham will focus on identifying and capitalizing on the major opportunities for media companies today, as connected TV and video demand surges in the programmatic marketplace. This is in order to deliver omnichannel advertising solutions and monetization strategies to some of the world’s largest media organizations and brands via Unruly.

He brings 13 years of experience in media and advertising, where he worked closely with the largest broadcasters and publishers across Europe and Asia-Pacific. Aside from AOL, he has launched and led the programmatic strategy for companies Nine Entertainment Co, Seven West Media and, most recently, Are Media in London.

His experience in leading publisher businesses and monetization through programmatic platforms stands him in good stead in driving adoption of Unruly’s programmatic offering, especially in the rapidly growing CTV market.

“I am truly excited to be joining Unruly at this key time in their evolution, as connected TV has risen out of 2020 as one of the fastest-growing channels and key opportunities for publishers and advertisers. As a video-first platform, Unruly has delivered great value in this space for publishers and advertisers across the world, and I look forward to building on this momentum, working alongside Unruly’s clients to unlock growth opportunities and optimize the value of their inventory through Unruly’s tech and data-driven solutions,” Bingham said, regarding his appointment.

Based in Sydney, Bingham will report to Unruly’s Chief Strategy Officer Kenneth Suh.

Suh commented, “We are thrilled to welcome Grant on board our team. His broad experience and expertise in the media and ad tech industry make him a valuable addition to Unruly as we continue our growth as one of the largest CTV/OTT and multi-screen ad platforms in the world. APAC and EMEA are critical focus markets for Unruly, and we believe Grant’s appointment will help accelerate the value and opportunities we bring to publishers and advertisers in these regions.”

Recently, Unruly’s parent company Tremor International, has entered into a partnership with DoubleVerify to launch an ‘Authentic Brand Suitability’ solution, which creates a centralized set of brand safety and fraud controls.

New York, United States – Adtech agency Tremor International has partnered with DoubleVerify, the digital media measurement, data, and analytics platform, to integrate DoubleVerify’s ‘Authentic Brand Suitability’ solution, creating a centralized set of brand safety and fraud controls to amplify advertiser’s campaign performance across devices.

The new solution aims to automatically deploy suitability controls across campaigns and devices, including desktop, mobile web, and mobile app, as well as connected TV (CTV). Through this, advertisers within the platform will now have access to heightened levels of protection, driving gains in both operating efficiency and campaign performance.

Moreover, the solution drives better advertiser outcomes by aligning pre- and post-bid settings, significantly reducing the wasted cost of media through pre-bid avoidance. Other key benefits are customizable controls and operational efficiency.

Steven Woolway, DoubleVerify’s executive vice president of business development, shared driving better advertiser outcomes, whether across CTV, desktop, or mobile video, starts with ensuring that inventory is optimized per the marketer’s specific suitability demands.

“Authentic Brand Suitability helps accomplish this objective, by offering the most advanced brand safety, suitability, and fraud solution available in the market today. DV’s enhanced integration with Tremor International reinforces our commitment to helping advertisers ensure the protection of their brand equity, wherever and however they buy digital media,” said Woolway.

According to a DoubleVerify study, ‘Authentic Brand Suitability’ is deemed to be one of the most efficient and effective ways for advertisers to protect their brand equity against safety and suitability violations.

Jessica La Rosa, Tremor International’s vice president of partnerships and data operations, commented, “We’re excited to expand our partnership with DoubleVerify to enable one of the most robust programmatic brand safety and suitability solutions in the market.”

Singapore – Global ad platform Unruly has announced the launch of Tr.ly, a digital creative studio aimed at brands and agencies for the creation of video creative solutions.

Through the Tr.ly platform, brands and agencies using the new in-house service will work with Unruly’s team of creative experts, with years of experience creating ads for screen and media strategy, and will also be given access to the company’s proprietary content testing solutions.

Furthermore, the platform allows advertisers to drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through managed service.

“Making sure our clients have all the data they need to ensure their creatives are as engaging as possible has always been a key focus at Unruly. We believe our unique emotional data sets us apart within a cluttered ad tech ecosystem and has meant we’ve been able to give our clients meaningful insights on how to drive greater brand connection to their target audience,” said Alex Khan, group managing director international at Unruly.

The platform was developed in collaboration with adtech Tremor International, hence the name Tr.ly, an amalgamation of the names between Unruly and Tremor International.

According to Les Seifer, vice president for creative at Tremor International, the platform allows “brands to capture audience attention by telling engaging, relevant stories across all screens’ which is done through ‘cost-effective video creation and optimization services that range from turnkey to fully custom, aligned to media goals, audiences and placement types”

“The global pandemic and evolving social and political landscape have created widespread uncertainty across the industry, which means only the most agile and in-touch advertisers will remain a step ahead in 2021 and beyond. Unruly gives advertisers access to unique data that puts them right at the heartbeat of shifting consumer opinion and, supported by our incredible, agile creative team, means they will continue to push out engaging, relevant and emotionally intelligent creative in the face of unprecedented change,” Seifer explained.