Kuala Lumpur, Malaysia – Global antiseptic brand Dettol, together with its creative agency, Kingdom Digital has recently launched its latest campaign in celebration of Malaysia’s National Day.
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
The film, titled ‘A New Legacy to Protect’, features TPgB Syed Shahril Anuar, the station chief of the Subang Jaya Fire Station, as he shares how his late father inspired him to become the person he is today and to carry on the legacy his father began.
Tiffany Tang, the marketing director of health and hygiene at Dettol Malaysia, said, “Dettol exists to protect lives by reducing the burden of illness because keeping people healthy and safe is at the forefront of our minds. It is our mission to inculcate good hygiene habits to break the chain of infection through trusted science and innovative developments. Protection is more than action. Rather, a legacy we all share for generations.”
Meanwhile, Edmund Lou, head of strategy at Kingdom Digital, said, “Frontliners have been and will always be at the forefront of protection. Then there are the firefighters, the least celebrated frontliners. And to meet a firefighter with a strong heritage and meaningful legacy was truly an unexpected blessing.”
