Malaysia – In conjunction with Malaysia’s 65th Independence Day, also known as Merdeka, local telco provider Celcom has launched a new campaign to remind Malaysians to embrace the spirit upon which Merdeka was founded – happiness.
Themed ‘Bahagia Kita’, which translates to ‘We are happy’ in English’, the campaign explores the heart of the country’s harmony and happiness – the core values of kindness, acceptance, and understanding upheld by every Malaysian, as foretold by Bapa Kemerdekaan Tunku Abdul Rahman, Malaysia’s Father of Independence. With inclusivity in mind, Celcom also aims to honour all cultures from East to West Malaysia by celebrating both Merdeka & Malaysia Day.
The thematic film follows the journey of 11-year-old Haikal. After he’s assigned to write a poem about Independence for school, he sets off on an eye-opening adventure around his neighbourhood. Haikal witnesses everyday Malaysian scenes and immerses himself in many multicultural experiences, and on this journey, he learns that all Malaysians are inherently kind and that the little things are what contribute to the nation’s happiness.
“As a homegrown organisation that believes in advancing society, the mantra of encouraging Malaysians to embrace happiness will help Malaysians advance positively into a future that we would be all proud of,” said Celcom.
Moreover, in this festive season, Celcom will also help Malaysians stay happily connected with limited-time offerings, including free devices, unlimited Internet, flexible plans, and free home fibre for life, amongst others.