Tag: Media Remit

Sydney, Australia – After a competitive pitch, media agency Initiative has retained its media remit for distillery company Pernod Ricard to work across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands, focusing on Australia and New Zealand market.

Since its sealed partnership in 2019, Initiative has helped the company to propel into culture, with notable highlights including challenging gender bias through The Glenlivet Break The Rules campaign, tackling regional inequality through Absolut Pride Relay, and launching major brands like Malfy Gin and Altos Tequila into market. 

Jo McAlister, managing director at Initiative, said that the agency is excited for another 3 years of partnership with the company to continue its journey in leading ANZ’s competitive alcohol beverage markets across all brand categories.

“This is phenomenal news and we are so proud to continue our partnership. For the past three years we have grown together as brands, collaborating via a truly open and transparent relationship and enjoying an agency/client bond that I’ve rarely seen in market,” McAlister added.

Eric Thomson, CMO at Pernod Ricard Winemakers, added, “The chemistry between Initiative’s team and ours was evident from the start of our relationship three years ago and it has not waned. We are delighted to continue our partnership as we both push forward to produce effective and creative work that connects and engages our customers in an increasingly complex market.”

In January, Initiative also retained its media business remit for energy networks owner Jemena Limited, extending its 10-year relationship with the brand. 

Asia Pacific – In addition to its existing media remit in Taiwan since 2020, marketing and advertising agency Dentsu International expands its partnership with online delivery platform foodpanda to support its media transformation journey and bring closer collaboration across the markets of Hong Kong, the Philippines, Malaysia, Singapore and Thailand.

Prerna Mehrotra, CEO of dentsu Media APAC, said that the agency built a strong foundation in Taiwan by differentiating foodpanda from its competitors, making a great relevance to its target audience. 

Mehrotra added, “To be entrusted with and grow our remit in APAC is a true testament to foodpanda’s confidence in us and we are honoured to add this portfolio in our roster. We are excited to continue driving meaningful difference in their media and marketing strategy and can’t wait to do some great work together.”

Meanwhile, Ankit Kochar, head of brand media for foodpanda APAC, said that the company decided to extend their partnership with the agency due to its strong legacy in media roots by being able to navigate today’s digital complexities.

“Their extensive network and versatility were some of the key criteria that we were seeking in a partner, and we look forward to a meaningful and collaborative relationship in the years ahead,” he added.

Last month, dentsu in Africa has established a partnership with global outdoor advertising technology provider Moving Walls to launch a full-stack Out-of-Home (OOH) adtech platform across the multiple markets in the continent.

Singapore – Global media and digital marketing communications network dentsu International has retained the global media remit for financial services company Standard Chartered, extended for five more years following a competitive pitch. Said assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

For Emma Sheller, global head of brand strategy and consumer for private and business banking marketing at Standard Chartered, dentsu came to the table with a deep knowledge of their business, commitment,s and how they can drive growth from the media with an impressive service model and a team aligned to that value set.

“At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalization based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals,” Sheller stated.

Meanwhile, Prerna Mehrotra, CEO for media at dentsu Asia Pacific and Singapore, commented that they are proud of the work they have delivered with Standard Chartered over the course of their previous four-year long relationship, and are excited for the potential of their next five-year commitment.

“We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. Our vision for good growth, delivered through our ‘one dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team.” Mehrotra added.

Standard Chartered has tapped dentsu in the past for the adoption of dentsu’s programmatic supply solution as part of Standard Chartered’s global campaign ‘Here for good’.

Just recently, the company has also announced other company endeavors, specifically the launch of its gaming solution for APAC.