Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Dentsu Malaysia bags remit for Resorts World Genting’s media services

by Jean Cabico

-

April 14, 2021

resorts world genting x dentsu my

Kuala Lumpur, Malaysia – Malaysia’s integrated resort Resorts World Genting has awarded its media services to Dentsu Malaysia, effective April 2021. The win came after a competitive pitch where Dentsu participated as an integrated service solutions team, having recently completed a restructure that brings all of the former Dentsu Aegis Network brands under one umbrella.

The appointment aims to strengthen Resorts World Genting’s entire media portfolio to reposition itself to capture growth in the travel sector. Dentsu Malaysia will be responsible for leading the resort’s media strategy, planning and buying, and customer experience management, as well as performance marketing, and e-commerce.

In addition, the partnership will see the agency developing and driving the marketing strategy for the resort, and also the launch of Genting SkyWorlds, the most anticipated theme park in the Southeast Asia region.

“We are excited about launching Genting SkyWorlds to our customers and also enhance the overall experience of visiting Resorts World Genting. In times as unpredictable as these, we wanted an agency partner that would be strategic, consultative, data-driven, and as passionate as us to deliver the customer delight,” said Dr. Nicco Tan, the vice president of marketing at Resorts World Genting.

Meanwhile, Dheeraj Raina, the CEO of Dentsu Media Malaysia, commented, “We are deeply honored to win this business. The brief was to go beyond media agency services and create an agile but compelling marketing strategy. The travel and tourism industry needs a rapid recovery, and we are committed through this partnership to enhance the consumer experience with the use of data, technology, and human storytelling.”

Related Tags Malaysia Southeast Asia Dentsu Resorts World Genting media services
Share this article

Related Articles

View All
Magnolia DX Core_MARKETECH SPOTLIGHT
Main Feature Technology Partners APAC
Spotlight: The rise of niche players in the Digital Experience Platform scene
March 31, 2021
By Teddy Cambosa
william grant and sons x dentsu
Marketing Featured APAC
dentsu bags William Grant & Sons’ APAC business
March 23, 2021
By Jean Cabico
denstu my ruhana dasilva
Marketing Featured Southeast Asia
dentsu MY integrates Lemonade and Isobar, taps Ruhana DaSilva to lead
March 11, 2021
By Jean Cabico
dentsu bags aia my creative business
Marketing Featured Southeast Asia
dentsu Malaysia bags AIA's creative business
February 24, 2021
By Jean Cabico
Carat-Dentsu-S-P-Setia-Media-Agency
Marketing Featured Southeast Asia
dentsu’s Carat named media agency of Malaysian property developer S P Setia
January 22, 2021
By Teddy Cambosa
Dheeraj Raina Media CEO dentsu malaysia
Marketing Featured Southeast Asia
Following new org, dentsu MY ropes in Mindshare’s managing director to lead Media business
January 14, 2021
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin