Sydney, Australia — Public relations agency Red Havas’ Sydney division has announced three senior appointments as the new business continues to build in a period of significant growth for the agency.

The new hire includes Kelly Lane, the new group account director, followed by Sally Heydon, the new senior account director and has also appointed Mauricio Ruiz to the newly created role of senior publicist.

Alex Bryant, executive director of Red Havas Sydney PR
, said that they are delighted to welcome this talented trio to the Red Havas team.

“Their breadth of client experience is well suited to the evolving needs of our business and clients looking for agencies with deep expertise, and the ability to flex across sectors and services to help them achieve and exceed business objectives. With our current and new client mix, we have strong vertical experience across travel, food and beverage, retail, luxury and lifestyle, technology, and government – with that experience bolstered even further with Kelly, Sally, and Mauricio on board,” Bryant said.

Lane holds extensive experience in brand storytelling and client partnerships bringing over a decade of understanding across a range of sectors namely retail, technology, travel, finance, property, and healthcare. She joins Red Havas from her role as external communications manager at the Australian telecommunications network nbn. Prior to that, Kelly worked with global communications agency Weber Shandwick, where she was most recently vice president and client relationship lead.

Lane has managed programs spanning consumer, corporate and sustainability communications, content, social media, and events, and worked with some of the high-value global clients like ALDI, Facebook, IBM, Garmin, and Honeywell.

On the other hand, newly appointed senior account director Sally Heydon is a consumer brand specialist who has worked extensively with brands from start-ups to fast-moving consumer goods, devising and implementing attention-grabbing, multi-channel campaigns, overseeing large scale events, and setting the news agenda of the day in busy press offices for her clients’ benefit.

Heydon has honed her expertise for over a decade in roles as senior account director for Finchco Agency and Adhesive in Sydney, and in account-focused roles in London, with both ENGINE Mischief and Palm PR.

Meanwhile, Mauricio is an expert in the luxury fashion, lifestyle, beverage, and hospitality sector who has applied his talents to drive outcomes for high-value clients namely ghd, Versace, Dolce &Gabbana, The Met Gala, Diageo, and ACCOR Group. He brings more than six years of international experience managing PR, communications, and influencer marketing initiatives to the agency.

Mauricio joins from Sydney-based senior publicist and communications roles at TMC PR and EVH. Prior to that, he worked as a communications consultant and event manager with KCD in New York and Mexico.

Commenting on the three new senior hires, Bryant said, “With these three new appointments and recent promotions of Kirsty McGorty to Business Director and Ourhai Turkhan to Group Account Director we have a strong senior bench to support our clients in 2022 to deliver on their strategic integrated communications programs. We have some of the smartest and most creative minds in the business but equally important is their desire to collaborate and continue to build on the wonderful people-first based culture at Red.”

Recently, Red Havas welcomed Kyra Shakspeare to its newly created position of client services director for their Brisbane office. Additionally, the public relations agency also welcomed three new senior hires to Organic Pacific, the specialist entertainment communications agency division of Red Havas.

Australia Bastion Amplify, an integrated PR and social media agency, following several high-profile national client wins, has announced a series of key senior appointments to its PR team namely Nancy Mcdonald as group business director, Georgia Comensoli as the agency’s first media director, and Susana Liu as business director in Melbourne. 

McDonald was previously the head of PR and content for Petbarn and Greencross Vets. Prior to joining Bastion Amplify, she also spent 13 years working in PR, marketing and journalism in Australia, working across clients including Hungry Jack’s, Kraft Heinz, Honda, Hyundai, Access Corporate Group, and as a journalist and presenter for NewsCorp. In her new role as group business director, she is responsible for client growth in NSW.

Comensoli holds extensive experience in journalism previously working for Channel 7 as a journalist and chief of staff in the Channel 7 Newsroom, filing for multiple national bulletins including Sunrise, Morning News, and The Latest. She also has experience in the 3AW Newsroom and regional television including WIN News. 

Alongside journalism, she has experience in content and brand creation freelancing for global firm Goldeneye Media and crisis management experience with Melbourne firm Crisis Shield. As the agency’s first media director, she is expected to bolster the team’s media success for clients and drive innovation through an owned news platform for clients.

Meanwhile, Liu has worked with companies across different industries namely property, financial services, and tech sectors to deliver strategic communications and integrated campaigns. Previous clients include Charter Hall, Frasers Property, Architectus, ME Bank and MessageMedia. Most recently she was an account director at Keep Left. In her new role as business director in Melbourne, she is tasked with leading Bastion’s B2B portfolio comprising a range of leading property brands including Jinding, Australia 108, and Melbourne Square.

The new hires follow a number of new client wins for the Bastion Amplify team with the signing of European luxe camping brand Dometic, fintech disruptor Tiiik Money, Unilever and international developer SPG Land.

Richard Chapman, CEO of Bastion Amplify, said the key hires came off a strong 2021 during which Amplify rebranded from Bastion Effect as part of the Bastion network’s new Think Wide positioning, and it oversaw one of the most important campaigns of the agency’s 20-plus years’ the Million Dollar Vax.

“Bastion Amplify continues to innovate and grow in the market with a number of terrific new clients and strong strategic partnerships in place with our long-term client family. We’re delighted to have Nancy, Georgia and Susana join, all of whom bring a wealth of experience, new ways of working and process into the team and specialist expertise. It has been heartening to see throughout the pandemic how our teams have risen to the challenge, delivering truly integrated campaigns, and working with our clients to demonstrate the value of PR, whether it be in media, or with influencers on social,” Chapman said.