Singapore – Dentsu, a media and communications powerhouse with over 11,000 employees in 17 markets in its APAC division, has launched a new initiative called ‘Common Ground’ in the goal to unite its internal expansive network.
The launch is in line with this year’s Diversity Month. The ‘Common Ground’ is a way for employees at dentsu to make connections in other markets and regions based on their common interests, such as food, sports, music, and travel, as well as books, and film. The fellowship is simple: any dentsu employee is able to participate through a matching form, and will then be matched with a ‘dentsu twin’ for a surprise 30-minute phone call.
“By using common interests as a way to reflect diversity, the company believes its people will shine through,” said dentsu.
The company said that the team for the initiative, which was led by Dentsu’s DEI lead in APAC, Merlee Jayme, and Gautam Reghunath, CEO of dentsu webchutney, was finding a way to make out something better off the over year-long virtual set up of the workforce, and thought that maybe virtual meetings were an opportunity to bring its people together across APAC, and that the virtual environment can actually become the most unfiltered way to strike a conversation beyond work.
To find out, the team piloted the program with eight volunteers and had incredible outcomes, deciding then to scale it to the rest of the region.
“We’re thrilled with ‘Common Ground’ volunteers in Japan, Thailand, India, the Philippines, and Australia exchanging Instagram handles and making travel plans to countries already. ‘Common Ground’ has something for everyone at dentsu, and we’re proud to launch during diversity month. I can’t wait to see how it brings people together in new ways across our network,” commented Jayme.
Meanwhile, Ashish Bhasin, the CEO of dentsu APAC, said that its talents are as ingenious as they are diverse, and that the company has always bet on the serendipitous connections across regions, believing that it’s the kind of organic engagement that’s gonna take it to places.
“In a data-rich world, I’m proud all the pairings will happen based on actual interests and actual people. The team has asked me to be patient before I get to meet my dentsu twin,” commented Bhasin.
