Manila, Philippines – DDB Philippines, a full-service marketing communications and services network in the country, has officially announced the appointments of Sarah De Joya and Kelvin Co as the agency’s new executive creative directors.
This appointment comes after the launch of its latest advertising campaign, ‘The Power to Move, an initiative that seeks to leverage the power of emotional storytelling, innovative ideas, and cutting-edge technology in developing brand campaigns.
Equipped with her forward-thinking approach to the Asian creative landscape, Sarah’s competence in producing business-impacting solutions in the industry will be a great asset to the agency. In particular, the recent campaign entitled “The Power to Move” aligns with her expertise in the ethos field.
Speaking about her appointment, Sarah shared, “My vision at DDB Philippines is to craft stories that resonate on a deeper emotional level, moving beyond traditional advertising to create experiences that genuinely touch lives and drive action.”
Kelvin, on the other hand, has a track record of award-winning campaigns and the ability to engage audiences in meaningful ways. His expertise in blending art with technology is instrumental in bringing this new project to existence.
“I believe in the synergy of creativity and technology to create campaigns that are not just visually stunning but also emotionally compelling and socially impactful,” said Co.
Anna Chua-Norbert, managing director at DDB Philippines, commented on this new era ushered in by these appointments, stating, “With Sarah and Kelvin at the helm, ‘The Power to Move’ becomes more than a proposition—it’s our commitment to our clients and the industry. We are set to create work that doesn’t just stand out but stands for something, driving real-world impact.”
Under their leadership, De Joya and Co are poised to revolutionise brand engagement and inspiration, advancing the agency’s vision to create campaigns that go beyond capturing the interest of their audiences—one that resonates with and moves them on an intimate level.
