Singapore – Cricket Foundation, a Singapore-headquartered global community owned and community operated project for the sport of Cricket, has inked a deal with Luna PR to be its strategic PR partner.
Luna PR will be responsible for raising awareness of Cricket Foundation – which enables an ecosystem for the popular sport of Cricket – and its applications of the technology.
As the appointed PR agency, Luna will coordinate with Cricket Foundation to build its profile as an innovative player and a game-changer that aims to revolutionize the Cricket ecosystem. The PR program will support the Cricket Foundation as it continues to develop and release crypto-financial products to appeal to individual and institutional investors in digital assets, as well as mainstream consumers with a piqued interest in cryptocurrencies.
The partnership with Luna PR is done out of a perfect match as the Dubai-headquartered agency’s focus areas include Blockchain among fintech and spacetech and other tech verticals including esports.
Cricket Foundation aims to build several applications and uses within the platform meant for the Cricket ecosystem. The platform is designed to incentivize the Cricket ecosystem partners into building a high utility platform that accrues in value and will enhance the worth of all the possible applications that eventually get enabled on the platform. These applications will include digital collectibles, merchandising, licensing, and rights management, and ticketing and fan tokens and engagement, among others.
According to the foundation, it has already signed over 50 ecosystem partners from 10 countries across various roles, including the likes of former Cricketers VVS Laxman, Parthiv Patel, and Deep Dasgupta, as well as Jason Roy, Lance Klusener, and Wasim Akram among others.
CricketCrazy, its first NFT marketplace exclusive to the sport of Cricket, is the first application due for launch in the coming weeks.
“We are honored to be chosen as the official PR partner of the Cricket Foundation whose main goal is to accelerate the explosive growth of Cricket in India and in the world. With our expertise and industry knowledge, we will work with our partner hand by hand to achieve our ambitious goals for the brand,” said Nikita Sachdev, Luna PR’s CEO.
