Singapore – ADK Connect, multi-national digital creative and performance media agency with origins in Japan, is strengthening its digital media capabilities with the launch of its new programmatic-focused Integrated Performance Platform (IPP), which is developed to centralize the connection of all ad accounts for ad platforms and demand-side platforms (DSPs) in one place.
The agency has inked a multi-year partnership with Bench Connect, a data-driven marketing intelligence technology for brands and agencies, to power the IPP. The platform enables advertisers to scale their campaigns across multiple platforms efficiently while gaining complete control and transparency of all digital media channels and regional teams at the same time.
Kelvin Koo, the managing director of ADK Connect in Singapore, said that its Singapore office is fast becoming the programmatic hub for the region and IPP is centralizing all offices to extend on the ‘Locally Global’ ethos of ADK.
“The APAC market is ready for simplicity and transparent media practices. We require a holistic marketing intelligence platform that sits at the heart of our agency operation and that allows everyone including advertisers to see all their digital media in one place and make rapid decisions accordingly,” said Koo.
Bench’s CEO Ori Gold said, “We are excited to power ADK’s Integrated Performance Platform. This partnership represents a new breed of digital media management software purpose-built to rapidly connect ad platforms. ADK has made a clear step ahead to automate all ad platforms and DSPs in one place.”
