Singapore – Bench, a programmatic solutions provider, has announced that it is extending the market offering of Bench Connect, its very own marketing intelligence platform, to clients in the Asia-Pacific (APAC) region, which was designed to address ad ‘murkiness’ and media inefficiencies that have plagued the industry.
Founded by programmatic media veterans Gil Snir, Shai Luft and Ori Gold, Bench Connect is designed to speed up and scale end-to-end digital media planning, team management and analytics in record time. Bench Connect integrates agencies and advertisers’ existing ad platforms into one seamless dashboard, enabling unrivalled transparency, efficiencies and ROI.
For Gold, their aim is to help today’s busy digital marketers and advertisers save time and reap the rewards of more holistic and scalable ad management.
“You don’t solve the inefficiencies of our industry with analytics alone. We are transforming the way media is managed from siloed workflows to a fully integrated ecosystem, by unlocking a new and exciting breed of marketing intelligence,” Gold stated.
By automating the manual processes that exist within programmatic media workflow, the Bench Connect platform enables data to be mapped from various platforms, visualized and actioned to speed up digital media management at an unprecedented rate. The end-to-end process on Bench Connect – from initiating the brief to launching a marketing campaign – takes about 30 minutes, significantly less than the industry average of 30 days of traditional legacy models of ad campaign management.
“Up to now, any offerings that promise to connect your media and teams in a seamless workflow could take years to implement, and often the project is left unfinished due to lack of team or technical resources. We are very excited about this launch, especially now with marketers under greater pressure than ever before to interpret data and make faster decisions,” Gold explains, adding that most competing solutions are either too slow or simply rely on manual inputs for the system to work.
Unlike competing marketing cloud providers in the market, Bench Connect removes slow set up times and high implementation martech and adtech costs. Gold says these efficiencies will flow directly to brands and agencies’ bottom line and enable them to take control over their media and transparency across the supply chain.
“We expect this number to more than double over the next five years, as the world moves further towards online transactions and realizes the rapid growth of digital spending across APAC. The time is now to say goodbye to legacy models of adtech and martech, and embrace smarter ways of transforming our industry globally,” Gold concludes.
