Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured South Asia
No posts found

Chimp&z Inc wins digital mandate for ALTBalaji’s metaverse game

by Carlo Sarabia

-

March 15, 2022

Chimp&z Inc wins digital mandate for ALTBalaji’s metaverse game

Mumbai, India — Merge Infinity Network’s digital advertising agency, Chimp&z Inc, has announced it has acquired the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on social media platforms to entice players to sign-up and participate in the game’s ecosystem.

Through the mandate, the agency will be amplifying enrollment for the game with creative communications across social platforms namely Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The scope of the mandate also extends to online reputation management and influencer collaborations.

With the collaboration, the agency enters into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through contributions to the ecosystem.

Zulfiqar Khan, group COO of Balaji Telefilms, said, “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.”

Chimp&z Inc has launched verified social media pages since the launch of the game and will further manoeuvre communications as per the user’s response to the fantasy game that replicates the reality of the show where around 16 controversial celebrity contestants are headed by a jailor and mediated by the host.

Ashish Duggal, vice president for growth and operations of Chimp&z Inc, commented that they are thrilled to partner with Khan and his team on delivering a surreal experience to the audience with a Metaverse-based game.

“The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming,” Duggal said.

Last February, Chimp&z Inc has announced its appointment as the creative and ideation agency of Autocar India.

Related Tags India Chimp&z Inc digital mandate Altbalaji Lock Upp
Share this article

Related Articles

View All
Cartoon Network launches #TomAndJerryBdayBash
Marketing Featured South Asia
Cartoon Network launches #TomAndJerryBdayBash to commemorate 82 years of non-stop wonder
March 3, 2022
By Carlo Sarabia
Chimp&z Inc. bags Autocar India’s creative mandate
Marketing Featured South Asia
Chimp&z Inc. bags Autocar India’s creative mandate
February 4, 2022
By Teddy Cambosa
Chimp&z Inc to handle digital marketing of two Emmbros Overseas Lifestyle brands
Marketing Featured South Asia
Chimp&z Inc to handle digital marketing of two Emmbros Overseas Lifestyle brands
January 19, 2022
By MARKETECH APAC
Chimp&z Inc Expansion Toronto NY
Marketing Featured South Asia
India-based Chimp&z Inc enters western market with expansion to New York, Toronto
December 10, 2021
By Jean Cabico
Chimp&z-Inc-The-Derma-Co-Social-Media-Mandate
Marketing Featured South Asia
Chimp&z Inc. wins social media mandate for skincare brand The Derma Co.
August 27, 2021
By Teddy Cambosa
vinod cookware x chimp&z inc
Marketing Featured South Asia
Chimp&z Inc bags digital communications mandate for Vinod Cookware
April 6, 2021
By Jean Cabico
No posts found

Featured Articles

View All
Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.
Main Feature Marketing Platforms APAC
MARKETECH APAC to discuss latest social advertising trends in new webinar
March 2, 2022
By MARKETECH APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
Main Feature Marketing APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
March 1, 2022
By MARKETECH APAC
This overarching report explores the current state of customer engagement and tells marketers what they need to know
Main Feature Marketing Partners APAC
Explore the state of customer engagement in 2022
February 16, 2022
By MARKETECH APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin